Digital Marketing Strategy

Hey entrepreneurs! Want to grow your business online? Discover the best marketing strategies, key benefits, and why a strong digital strategy matters!

Think digital marketing is a luxury your small business can skip? Think again. With shoppers researching and customers connecting online, a strong digital presence isn’t optional. It’s essential. A digital marketing agency brings expertise, consistency, and data-driven strategies to help your business get found, stand out, and grow. Stop guessing and start seeing real results.

Struggling to connect with TikTok-loving Gen Z and email-focused Baby Boomers? Generational differences in technology and behaviors can make digital marketing tricky, but they also hold incredible opportunities. Here are some practical strategies to bridge the gaps, craft campaigns that resonate across ages, and turn diversity into growth.

Are your digital marketing efforts falling flat? You’re not alone. Many small businesses lose valuable time and customers by repeating the same costly mistakes. But here’s the good news - You can stop the cycle and set up your business for success. Here are the top digital marketing mistakes to avoid in 2025 and simple fixes to get your strategy back on track.

Struggling to find the perfect digital marketing strategy for your small business? You're not alone. Many businesses miss the mark not because they lack effort, but because they focus on the wrong areas. This guide breaks down the 7 steps to help you set clear goals, truly understand your audience, and prioritize strategies that deliver real results. Stop guessing and start growing.

Successful small and medium-sized businesses invest in every step of the customer journey. This includes brand awareness, consideration, and engagement.

53% of local businesses are classified as “novices” when it comes to marketing and they likely have questions and need advice*.

Mobile app splash ads offer high visibility messages for every marketing funnel stage. Find out more here. 

Do you know if your marketing plan is really working for your business? Learn how to set the right goals and track your success with Salem Surround.

Learn to map the customer journey to find out what makes customers buy from you, so you can boost your digital marketing strategy.

Audience engagement in radio helps listeners and advertising clients alike. Visit the Salem Surround blog for more info.

How strong is your business’ digital health? Get ready for post-COVID digital marketing with this advice.

Audience-based advertising gets your message to the right customers. Learn the benefits here.

Salem Surround explains the essential digital marketing tactics your brand needs to use during 2021.

Digital marketing is an effective way to promote brands, products, and services. However, there are many channels available for digital marketing. In addition, there are so many possible approaches that it can be difficult to create a comprehensive digital marketing strategy fit for your company. Before making any sort of digital marketing decisions, your company needs to know what it hopes to accomplish and what information it needs to reach those objectives.

The days are long gone when all a company needed was a basic website and some custom business cards. These days, in order to compete with thousands of similar companies, every brand needs a comprehensive digital marketing plan. Therefore, it makes sense to outsource your digital marketing needs to experts who understand how to drive traffic and boost conversion rates. But how do you choose the right digital marketing experts? There are several key ways in which digital marketing companies differ from each other. You can use the following guide to help you choose the best digital marketing firm for your brand's needs.

Digital marketing is not static. Strategies change quickly, and your brand has to keep up. Here’s what to expect in digital marketing in 2019.

Thinking of doing digital advertising in-house? Here’s why hiring a media company can help you get better results at a better price.

Modern consumers are connected, tech-savvy researchers. They like to comparison shop, and they like to buy from brands they know well and feel to be trustworthy. So what does this mean for your marketing strategy?

The consumer buying journey is a conceptual framework that enables marketers to identify and capitalize on touch points. Each touchpoint is an interaction between a consumer and a brand. By making touch points work for them, marketers can influence the purchasing decision that the consumer makes at the end of the buying journey. However, the traditional model of the consumer buying journey is undergoing some significant changes.