Digital Marketing Strategy

The consumer buying journey is a conceptual framework that enables marketers to identify and capitalize on touch points. Each touchpoint is an interaction between a consumer and a brand. By making touch points work for them, marketers can influence the purchasing decision that the consumer makes at the end of the buying journey. However, the traditional model of the consumer buying journey is undergoing some significant changes.

Contesting should be a part of your overall marketing strategy and is another way to Surround your target audience. If you’re looking for digital presence solutions, then contesting could be the answer.