You can have the best digital marketing strategy in the world, but if you’re not tracking your progress and your results, your efforts could be wasted. When it comes to marketing analytics, Google Analytics is by far one of the most popular platforms for businesses looking to track their metrics. This data is absolutely essential to the success of your business’s digital marketing. At Salem Surround, our team knows the ins and outs of Google Analytics, and we can help you decipher the data this valuable tool can provide. We’ll translate the hard numbers into actionable strategies that can promote your business’s SEO rankings and overall brand awareness.
According to the Quantcast Top 100k, nearly three-quarters of websites use Google Analytics. The platform is known for its in-depth insights and tracking algorithms. Not only can you coordinate and track your organic traffic, but you can also take advantage of Google’s PPC (Pay-Per-Click) advertising system for even more profitable results.
With Google being the most popular search engine in the world, both on desktop and mobile, you can trust that Google Analytics provides an accurate picture of how your business is faring in the digital marketplace. And with our digital marketing experts, you can use these insights to optimize your advertising strategies.
Our digital marketing team at Salem Surround includes Google Analytics experts who are Google Analytics Certified. That means we know how to use all the platform’s features, interpret its data, and use those insights to power your digital marketing strategies. We’re always at the forefront of Google Analytics technology, so you’re never caught by surprise. We can help you make the transition to Google Analytics 4 and any future generations of the platform to stay on the forefront of monitoring your website data.
Are you wondering whether your current Google Analytics setup is actually providing the right data? We can help you find any gaps or errors in your information. Our team will comb through your Google Analytics account to ensure everything is running as intended. From the integrity of tracking codes and configuration to conversion tracking and account linking, our comprehensive audit will prove the accuracy of your metrics or find opportunities for improvement.
Whether you're diving into Google Analytics for the first time or re-evaluating an existing account, our team is here to guide you. Our services don’t end with the set-up, either. We ensure that you’re properly optimized for success and that you know exactly how to navigate the platform. We can also provide continuing guidance and support as you begin to use it, and we’ll keep you up to date on the latest developments.
Put your business on the right track—and keep it there—with Google Analytics services from Salem Surround. We’ll transform raw data into actionable insights for sustained growth. Make the shift towards smarter, data-driven decisions today. Contact us to get started with our digital marketing team and experience the best Google Analytics services on the market.