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Website Design and Development

web design at salem surround

The centerpiece of your online presence is your website. If your website isn’t generating new leads or you just need a completely new website for your growing business, Salem Surround can help you design a website that works. Continue reading for a closer look at our website design services.

Why Your Business Needs a Well-Designed Website

Did you know 53% of shoppers do their homework before buying to make sure they’re getting exactly what they need? And let’s be real, in today’s digital world, that research happens online. That’s why your website isn’t just a tool; it’s your chance to educate potential customers and put your brand on their radar. 

A well-designed website will help you generate new leads, convert those leads into customers, and showcase everything your business has to offer. Without a professionally designed, functional website, your business may not appear trustworthy to potential customers, this can also hurt your Google search rankings. To ensure that you’re making a strong impression with your website, your website design should focus on:

Aesthetic Appeal – First impressions are everything, so your website needs to look great and capture the right aesthetic for your brand. Everything from images to colors to logo design to font choices will influence how consumers view your business. Our web designers will help you make the right decisions to boost the visual appeal of your website.

Ease of Use – Web users expect quick results, so your website should load quickly and provide a smooth browsing experience. That means it should be intuitive to navigate and be optimized for rapid performance.

Optimized Content – Your website doesn’t just need to look good; it needs to be informative and engaging. That’s where high-quality content comes in.

High Conversion – The last thing you want is for visitors to see one page of your website and then click away to a competitor’s page. To ensure that users stick around, you’ll want to design your site to convert curious shoppers into paying customers.

Increased Traffic Through Time – Your website should continue to drive new traffic over time. If your site’s performance is stagnating or you are seeing a decline in traffic, our web design experts are ready to help you develop a website that continues to deliver results for your business.

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What Is A Responsive Web Design and Why Does It Matter?
If there’s one must-have feature for your website, it’s responsive web design. Why? Because it ensures your site looks and works perfectly on any screen, from smartphones and tablets to desktops. With over half of all web traffic coming from mobile devices, providing a smooth and user-friendly experience isn’t optional.

Here’s why responsive design is a game-changer for your business:

web design servives for your brand at salem surround
  • Boosts your search rankings to improve online visibility.
  • Reaches more users by adapting to any device.
  • Reduces maintenance costs with a single, flexible design.
  • Drives more leads by offering seamless browsing experiences.
  • Builds trust and credibility to enhance your brand’s reputation.

Investing in responsive web design isn’t just about keeping up, it’s about standing out. Show your audience you’re ready to meet their needs, no matter how they connect with you.

WordPress vs. Custom Web Design: What’s Right for Your Business?

At Salem Surround, we use WordPress to create functional, stunning websites that not only look great but also provide an intuitive content management system (CMS). This means you’ll have more control over maintaining and updating your site, no tech wizardry required. But here’s the thing: we don’t stop at generic templates that make your site look like everyone else’s. Instead, we craft custom WordPress web design solutions to help you stand out and build a unique brand identity.

Our approach goes beyond the basics. Along with designing your site’s framework, our web design services include:

  • ADA Compliant Design to ensure accessibility for all users.
  • Search Engine Optimization (SEO) to help your audience find you.
  • Website Maintenance to keep your site running smoothly.
  • Web Hosting for fast, secure, and reliable performance.
  • Logo and Graphic Design to enhance your visual branding.
  • Video Production to engage your audience with compelling content.

LET'S BUILD YOUR WEBSITE

Ready to elevate your online presence? Let’s build a website that reflects your business and drives results. Contact us today to learn more, or check out our portfolio of award-winning websites for inspiration. At Salem Surround, we don’t just design websites, we design success.

Frequently Asked Questions

Why does my business need a professionally designed website?
A professional website builds trust, improves your search rankings, and converts visitors into customers. It also showcases your products, services, and brand identity in a way that helps you stand out from competitors.

What is responsive web design?
Responsive web design ensures your site looks and functions properly on all devices, including smartphones, tablets, and desktops. This improves user experience, increases search rankings, and helps you reach a wider audience.

How can a new website improve my Google rankings?
A well-built website with optimized content, fast load times, and mobile-friendly design signals to search engines that your site is relevant and user-friendly, which can improve your rankings in search results.

What’s the difference between WordPress and custom web design?
WordPress offers a flexible, user-friendly content management system, making it easy to update your site without coding knowledge. Custom web design builds on WordPress by creating a unique layout, features, and branding tailored to your business goals.

How long does it take to design a website?
The timeline depends on your project’s scope and complexity. A basic business website may take a few weeks, while a custom, feature-rich site may take several months from planning to launch.

Will my new website be optimized for SEO?
Yes. At Salem Surround, SEO is integrated into every web design project to improve your online visibility, attract qualified traffic, and generate leads.

Do you provide website maintenance and hosting?
Yes. We offer ongoing maintenance to keep your site running smoothly, along with secure, reliable hosting to ensure fast performance and uptime.

Can you help make my website ADA compliant?
Absolutely. We design websites that meet accessibility guidelines, ensuring they are usable by all visitors, including those with disabilities.

How can I make sure my website converts visitors into customers?
Our web design process focuses on high-conversion elements such as clear calls-to-action, persuasive content, easy navigation, and fast-loading pages to guide visitors toward making a purchase or contacting you.

We welcome the opportunity to review your free digital evaluation with you in person and show you how we can improve your listings accuracy and online reputation. Use our request form today!