The Customer’s Goal

Advanced Podiatry and Wound Care, a Tampa-based medical clinic, came to Salem Surround with a simple request: They wanted to grow their company through better branding and increase their leads. Could our team put together a campaign that could do exactly that? 

Salem Surround’s Solution

Our team put on our thinking caps and started with a little creative problem-solving. We decided that Advanced Podiatry and Wound Care’s one-of-a-kind campaign needed to include several digital marketing tactics.

The Strategy

1. First, we focused on fulfilling our client’s wish and increasing their website traffic and leads to their business our top priority! As such, we set up a PPC (pay-per-click) campaign that used keywords relevant to both wound care and podiatry. 
2. Since we fully anticipated a flood of online traffic in the wake of our PPC campaign, we also implemented Live Chat onto Advanced Podiatry and Wound Care’s website!
3. But wait! There’s more! Our strategy also included an on-air personal endorsement with Salem’s overnight host on 860 The Answer, Matt Bruce. With radio still reaching over 91% of U.S. listeners aged 12 and older (yes, really!), we knew that some good, old-fashioned radio broadcasting could amplify Advanced Podiatry and Wound Care’s brand, as requested.
4. Finally, we did some online reputation repair to build up consumer trust and confidence. This, of course, was to further strengthen our client’s brand!

The Results

And the results are in! 

• Since the campaign started back in February, our client saw tremendous growth in their website traffic and patient leads.
• In that time, they received over 50 calls and 15 form fills. Also, their CTR (click-through rate) is close to 7%!
• Our client also noted that they started getting more form fills on both nights and weekends.

These results prove that multi-channel, integrated campaigns that combine traditional advertising (like radio) with digital marketing efforts tend to pay off in a big way! 

Client Testimonial

We weren’t the only ones pleased with the results of the campaign! Lisa, who works at Advanced Podiatry and Wound Care, was kind enough to share her thoughts in a testimonial. She said: 

“Since I am very pleased with how quickly the campaign is yielding results, much quicker than anticipated. Our tactics are really complimenting each other, and our radio commercials seem to have really hit some hot buttons with our new potential patients. We have an effective team at Salem that sweats the details.”

Why Salem Surround?

Let’s face it: there are a lot of digital marketing agencies out there. So why should you choose Salem Surround? We feel that Lisa said it best in her testimonial. At Salem Surround, we take the time to sweat the details. We want to work with you, not for you. As such, we’ll always keep you in the loop and figure out new ways to reach your target audience. In Advanced Podiatry and Wound Care’s case, that meant combining radio advertising with a few digital marketing tactics. However, our team will always take the time to troubleshoot your marketing problems and come up with a one-of-a-kind solution for you and your one-of-a-kind business. If that sounds good to you, then don’t wait! Contact Salem Surround, and let’s start drafting your blueprint for success together!