Success Stories > Detroit
Success Story: Salem Surround Detroit Drives Results for Alliance Catholic Credit Union
When Alliance Catholic Credit Union decided to expand their mission of serving the Catholic community by opening a new branch in Shelby Township, they needed an innovative and targeted marketing plan to connect with their audience. That’s where Salem Surround Detroit stepped in to help turn their vision into a success story.
The Mission Behind Alliance Catholic Credit Union
Alliance Catholic Credit Union serves as a financial guardian angel for Catholics in Michigan, offering a variety of tailored financial products, including savings accounts, home improvement loans, and credit cards. With a strong presence in the Catholic community, their goal is to empower members with personalized financial solutions that align with their faith-driven values.
When launching a new location in Shelby Township, the credit union wanted to ensure they reached their core audience—the local Roman Catholic population—and encouraged them to visit and explore their offerings.
The Salem Surround Detroit Solution
To help Alliance Catholic Credit Union achieve their goals, Salem Surround Detroit developed a hyper-targeted marketing strategy. Combining digital expertise with a deep understanding of the institution’s audience, the campaign was designed to maximize connections and drive foot traffic.
Strategic Approach
Reaching Local Audiences Through Geofencing - Salem Surround Detroit used Surround Display and geofencing tactics to precisely target mobile and desktop ads to Roman Catholics in the local area. By honing in on community members shopping with local financial competitors, the campaign captured the attention of those most likely to benefit from the credit union’s offerings.
Engaging Messaging Across Platforms - Complementing the geofencing efforts, the campaign included a Facebook advertising plan, leveraging the platform’s targeting tools to amplify reach and engagement within the Catholic community.
Campaign Results That Delivered Success
The partnership between Alliance Catholic Credit Union and Salem Surround Detroit produced impressive results, emphasizing the value of strategic, data-led marketing efforts.
- The mobile display campaign achieved a 0.18% click-through rate, showcasing strong engagement with targeted audiences.
- The Facebook campaign saw an even higher engagement rate, with a 0.64% click-through rate, further driving traffic and interest in the new branch.
Client Testimonial
“Our campaign was very efficient, and being able to specifically geotarget Catholic audiences was a huge benefit for us,” said Keith Burke, Vice President of Marketing & Technology Solutions at Alliance Catholic Credit Union.
His testimonial highlights Salem Surround Detroit’s ability to deliver precise, impactful campaigns that align with client objectives.
