Success Stories > Pittsburgh
Digital Marketing Success Story: Helping Trinity Jewelers Shine Brighter
At Salem Surround, we’re passionate about helping businesses achieve their goals through smart, results-driven digital strategies. Read on to see how we partnered with Trinity Jewelers to help them grow.
About the Client
Trinity Jewelers is a custom jeweler in Pittsburgh, PA, with a legacy of over 50 years. Known for their exceptional craftsmanship and personalized service, they specialize in creating unique, one-of-a-kind pieces. They pride themselves on making every customer feel special, whether they’re shopping for an engagement ring or a timeless piece of jewelry.
The Challenge
Trinity Jewelers wanted to increase brand awareness in a competitive marketplace and establish themselves as Pittsburgh’s top custom jeweler. To do so, they needed to reach more potential customers, drive traffic to their website, and generate high-quality leads to convert into loyal clients.
Our Strategy
We developed a comprehensive, multi-channel strategy to help Trinity Jewelers achieve their goals. Using digital marketing tools and insights tailored for their market, we implemented the following tactics to target customers at every stage of the buying cycle:
- Paid Search: To capture demand and drive clicks from users actively searching for jewelers.
- Facebook Ads: To increase brand awareness and engage potential customers on social media.
- Display Advertising: To reach a broader audience with visually appealing ads.
- SEO: To improve their website’s visibility and drive organic traffic.
- Listings Management: To optimize their local business presence for online searches.
- Reputation Management: To highlight their stellar reviews and build trust with new customers.
The Results
The success of this campaign exceeded expectations. Here’s how we helped Trinity Jewelers shine online:
- Over 5,600 clicks to their website
- 300 phone calls from interested customers
- 300 form submissions with an outstanding CTR of 8.03%
- Their ads were viewed 530,000 times
- 7,200 link clicks were driven to their website
- SEO brought 5,100 new users directly to their site
Client Testimonial
Here’s what Amy D’Ambrosio, Marketing Director at Trinity Jewelers, had to say about working with us:
“We love working with Salem. They are proactive in getting us the best exposure digitally and otherwise. Their marketing skills have continued to greatly impress us over the years. With each request we give to the team, they deliver. We give this team our highest recommendation.”
How We Can Help You
At Salem Surround, we create customized digital marketing strategies to help your business grow through smart, measurable solutions. Whether you’re looking to increase awareness, attract more customers, or enhance your digital presence, we have the tools and skills to deliver results.
Get in touch with us today, and let's work together to create YOUR success story.
Click here to contact a digital marketing expert in the Pittsburgh area.
