Increase foot traffic to their stores and increase their market share of furniture buyers in a younger demo.
We put together a strategy to increase awareness and to aggressively target their competitors with a Display, Social and OTT campaign
In the past 3 months, their OTT video completion rate has been 70.61%. The Social and Display campaigns have been running consistently for 4 years with regular adjustments to creative and message which has greatly increased their CTR and Clicks.
“I have been working with Salem Media for the past 4 years to help increase traffic to our stores and to increase sales. Despite the normal cyclical nature of furniture buying, especially during Covid, we never stopped our advertising. We never lost market share due to the diligence, product knowledge, and creativity of the Salem Media team overseeing our campaigns. Our account rep bring us new ideas, industry insights and we’ve increased our marketing budget by adding new digital strategies to our marketing mix.”
—Casey Goetz | Marketing Manager, Tacoma