Success Stories > Portland
Digital Marketing Success Story: Helping Bloom Pest Control Thrive in Portland
The Challenge
Bloom Pest Control, a locally owned and family-run business in Portland, Oregon, prides itself on delivering eco-friendly pest control solutions that prioritize the safety of families, pets, and the environment. Serving the greater Portland metro area, Vancouver, WA, and surrounding regions, they’ve built a strong reputation for treating pest infestations, crawl space remediation, and year-round pest protection services—completely free from long-term contracts. However, despite their clear commitment to quality and sustainability, the pest control market is highly competitive, with lots of providers vying for attention.
To stand out, Bloom Pest Control needed to better connect with their target audience—eco-conscious homeowners who value environmentally safe and effective pest control options. They wanted to increase leads while maintaining their community-focused values and showcasing their unique selling points, such as their fast, affordable service and sustainable practices. The goal was simple: increase phone calls and appointments to grow Bloom Pest Control’s customer base.
The Salem Surround Solution
To help Bloom Pest Control achieve their goal of increasing phone calls and appointments, Salem Surround developed a focused email marketing campaign. This campaign was designed to hyper-target Bloom’s ideal demographic, ensuring that the messaging reached eco-conscious homeowners most likely to engage with their services.
A key feature of the campaign was match-back reporting, which provided clear insights into who received the emails. Over the course of six months, the campaign delivered impressive results, generating nearly 38,900 email opens and over 3,020 clicks, with an open rate of 17.29%.
Client Testimonial
Danielle Schneider, Marketing Manager of Bloom Pest Control, says:
"We can, with almost 100% certainty, record who came from our email marketing. When comparing how much we've spent on the emails vs sales, ROI is well over 10x the amount we've spent. Not only just new customers, but we have signed customers up on maintenance from these emails, meaning they will continue to use our services. The teams that work on these emails make sure everything we need and want is not only met but that they exceed our expectations. Reporting like this is one of the many reasons Bloom will be a customer for a very long time.“​
Why Salem Surround?
Salem Surround thrives on crafting customized strategies designed to meet the unique needs of every client, regardless of size or industry. For Bloom Pest Control, this meant delivering a data-driven email marketing campaign that not only amplified their visibility but also produced measurable results. By focusing on hyper-targeting and using match-back reporting, Salem Surround ensured that every dollar spent translated into meaningful interactions, measurable ROI, and long-term customer retention.
