The Challenge

How can one cupcake shop stand out in a city like Portland? That’s the question that led Fat Cupcake to Salem Surround! When we met with owner Anjelica Otness, she presented a lot of different business goals to our team. Not only did she want to reach her target audience; she wanted them to turn into loyal customers! Could Salem Surround help amplify her brand in Portland and beyond?

The Salem Surround Solution

Our team here at Salem Surround listened to Fat Cupcake’s requests and quickly got to work. We noted that Fat Cupcake had several unique selling propositions. They didn’t just sell cupcakes in their shop. Their services also extended to weddings and special events! They even had a Cupcake Cruiser, with mobile catering! With so many different marketing threads to follow, our team began weaving a one-of-a-kind digital marketing strategy.

The Strategy

1. Since Fat Cupcake had so much to offer, we didn’t want to set up a catch-all campaign! Instead, we set up campaigns across various platforms, each highlighting a different service or area of expertise.
2. We used geofencing, a form of location-based ad targeting, to make sure Fat Cupcake’s ads reached their potential customer base in Portland. 
3. Our team worked alongside Fat Cupcake every step of the campaign, keeping them in the loop and showing them how to market effectively! 

Mouth-Watering Results

Fat Cupcake saw an immediate uptick in both call volume and online queries, with many customers noting it was due to our marketing efforts!

Client Testimonial

Anjelica Otness, owner of Fat Cupcake, was kind enough to take the time to share her thoughts in a testimonial. She said:

“I loved working with the Salem Surround team to help create a marketing campaign for my company! They were creative, took the time to understand my business, identify our needs and then walked me through each step of the marketing process! They even created a campaign specific for different aspects of my business that I wanted highlighted. We immediately had customers contact us and let us know it was due to the marketing done by Salem Surround. I would highly recommend them!”

Why Salem Surround?

With so many free digital marketing tools at your fingertips, you might be wondering why you should pay money for our services. Well, here’s the truth: marketing is only effective when it’s done right. Figuring out all the different platforms and strategies costs something even more valuable than money–time. We’d wager that if you’re a business owner, time is already something that you don’t have enough of! So, if you’re tired of marketing into the internet void, you don’t have to keep doing it alone. Salem Surround is ready to join your team and take your business to the next level!