The Challenge

When Windshields Express first came to Salem Surround, they had a simple request: Help us grow our customer base in Colorado Springs. Though they’d been in the auto glass repair game for over 40 years, they felt that they hadn’t quite explored every marketing avenue for their business. Could pairing radio advertising with a few digital marketing strategies attract more potential customers and boost their brand awareness? 

The Salem Surround Solution

Windshields Express was no stranger to Salem Surround. In fact, we’d already worked together on several radio advertising campaigns! With one half of the marketing equation already solved, our team decided to create an integrated, multi-channel campaign that included some digital marketing methods!

The Strategy

1. Since radio ads had already generated some leads for Windshields Express, our next step was to create a targeted display ad campaign! Our team wanted to make sure that potential customers saw ads for Windshields Express while also hearing them during their commute. 
2. Raising brand awareness was at the top of their priority list, so we also set up a PPC (pay-per-click) campaign! PPC campaigns tend to deliver faster results, which was exactly what both they and our team wanted to see!
3. We continued to oversee the radio ads for Windshields Express, just to make sure all their campaigns were running smoothly and efficiently!

Results That Speak for Themselves

Drum roll, please, because the results are in!

• Our display campaign averaged a CTR (click-through rate) of 0.13% monthly and 35 monthly view-throughs. 
• The PPC monthly average was 6.20% CTR with 300+ clicks per month, 50+ calls per month, and 40+ web events per month.

Combining tried-and-true advertising methods (like radio broadcasting) with digital solutions continues to be one of the best ways to reach customers. It worked for Windshields Express and can work for your business, too!

Client Testimonial

J.P. Nordstrom, vice president of Windshields Express, was especially pleased with our team’s dedicated, client-centric approach! He said: 

"We have been partners with Salem Media for several years but only for radio advertising. We’d had some success with broadcast radio, but our media strategist asked us to consider expanding to some digital tactics such as targeted display advertising and PPC. ​As a result, calls to our business have increased and we are very pleased with the results. Salem took the time to really look at our business as a trusted business partner and explain to us why it made sense to pivot our marketing strategy. The Salem team continues to monitor and stay connected with us. I really like the continued support and personal touches that they bring alongside their sales. There are many companies that want to sell us advertising, but our local Salem team are true partners that bring us solutions."

Why Salem Surround?

As J.P. Nordstrom stated in his testimonial, there are a lot of companies that offer advertising services. So what makes Salem Surround different? When you choose us, you get more than just a digital marketing agency. You get industry experts, trusted collaborators, and an entire squad of cheerleaders ready to celebrate all your wins with you! We’re excited to create a truly one-of-a-kind campaign for your truly one-of-a-kind business! In the case of Windshields Express, that meant pairing radio advertising with a little digital marketing. But, no matter what your pathway to success looks like, Salem Surround is ready to start paving the way for you today!