Baptist Life Communities

Industry

Senior Living Center

Partner

Baptist Life Communities

Campaign Goals

Improve awareness to fill beautiful new Stages of Life community

Tactics

Utilize Surround Display and Surround Search targeting an audience 50+ in a four-county radius.

Results

In the first 3 months of the campaign, the partners message was presented nearly 650,000 times with engagement rates 18% higher than industry average, 83% of site visitors were new visitors and the partner received almost 100 leads from live chat alone!

“When we were opening our new building the Seasons of Alexandria, we knew we needed to step up our game in this very competitive space. Oh boy…did Salem Surround help us do this!! From a stunning new website, to strategic and beautiful Social Media Management and now this Targeted Campaign the overall strategy is really filling our appointment books. We could never have done all of this without Salem Surround.”

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