9 Digital Marketing Basics All Small and Medium-Sized Businesses Need
As a business owner, you've likely heard the term digital marketing tossed around quite a bit. But what does digital marketing actually mean, and why is it so important for businesses today? Simply put, digital marketing involves using tools like social media, email, websites, or search engines to connect with your audience online. It’s important because it’s where people spend their time these days. Think of it as showing up to the party where all your customers are hanging out. If you’re not there, your competitors probably are, and that’s a missed opportunity to engage, grow, and stand out in your industry.
For small and medium-sized businesses, digital marketing is more than just another business strategy - it's a necessity. Nearly 60% of small businesses already use digital marketing to reach their target audience, drive sales, and enhance brand visibility. Whether your business is just starting out or well-established, having a solid digital marketing plan is how you're going to thrive in today's competitive online environment.
This guide will cover 9 digital marketing essentials your business needs:
- A Website
- Google Business Profile (GBP)
- Online business listings
- Watch, Manage, and Respond to Ratings and Reviews
- Establish and Optimize Your Social Media Presence
- Pay-Per-Click (PPC) Advertising
- Display Advertising
- Paid Social Media Marketing
- Track and Analyze Your Data with Google Analytics
A Website
Build a Fast, Mobile-Friendly, and Search Engine-Friendly Website
Imagine walking into a store with flickering lights, no signage, and a clerk who seems like they’re on a coffee break, would you stick around?. Probably not. Your website is your business’s first impression, and it needs to say, 'Hey, we know what we’re doing!' A professional website builds trust, shows you’re legit, and gives visitors the info they need to say, 'Yes, I’m in!' Here’s why it’s essential:
1. First Impressions Matter
Your website often creates the first impression of your business. 73% of small businesses have websites. A clean, well-designed site establishes credibility and professionalism, which are important for building trust with your audience.
So, what constitutes a clean, well-designed website? First, it's about speed. If your site takes longer than a few seconds to load, you're losing visitors faster than you can say "bounce rate." People are impatient, and in this digital age, they expect instant gratification.
Next, think about navigation. Your website should be as easy to navigate as your favorite app. If visitors can't find what they're looking for in just a few clicks, they'll leave. It's like walking into a store and not being able to find the checkout - frustrating and a surefire way to lose sales.
Then there's the design itself. A clean design means no clutter. Use white space effectively, choose a color scheme that reflects your brand, and ensure your text is readable.
Also, mobile-friendliness is a must. With more people browsing on their phones than ever before, your site needs to look just as good on a small screen as it does on a desktop.
Finally, a well-designed website is one that tells your story. It's not just about selling products or services; it's about connecting with your audience on a deeper level. It's about showing them who you are and why they should choose you over the competition.
2. Information Accessibility
An informative website answers your customers’ key questions: Who are you? What do you offer? How can they contact you? This clarity helps guide visitors toward taking action, whether it’s making a purchase, signing up, or reaching out.
Your website should flow like a well-written book - with every section leading seamlessly into the next, guiding your visitors toward the action you want them to take. If they're confused or overwhelmed by too many options, poor design, or buried information, it's game over. This isn't about just having all the answers; it's about presenting them in the clearest way possible.
3. Digital Marketing Anchor
All your digital marketing efforts, social media, email campaigns, SEO, and paid ads typically drive traffic back to your website. If your site doesn’t deliver a good user experience or provide value, those efforts can go to waste.
4. 24/7 Availability
Unlike a physical storefront, your website works around the clock, offering customers the convenience of accessing your business anytime, anywhere.
5. Data Insights
With tools like Google Analytics, a professional website allows you to track visitor behavior, measure the success of your marketing campaigns, and make data-driven decisions to improve your strategy.
6. Clear Calls to Action (CTAs)
A great website doesn’t just inform - it guides. Clear calls to action (CTAs) are for directing visitors toward the next steps you want them to take. Whether it’s “Shop Now,” “Sign Up for Our Newsletter,” or “Contact Us Today,” CTAs simplify decision-making for your audience.
Strategic placement of CTAs ensures your visitors know exactly how to engage with your business. For example, a prominently displayed “Learn More” button on your homepage could lead to detailed product information, while a “Get Started” link in your header could drive traffic to a sign-up page. Clear calls to action not only enhance the user experience but also improve conversion rates by reducing friction throughout their journey.
In short, a professional and informative website is not just a nice-to-have; it's a must-have for establishing a strong online presence, driving conversions, and scaling your business in today’s marketing world.
CLICK HERE to see how Salem Surround can create your custom website!
Google Business Profile (GBP)
Why Your Google Business Profile (GBP) Matters and How to Make It Work for You
Your Google Business Profile (GBP) is like a digital storefront that helps your local business get discovered by potential customers. Since Google handles over 91% of all online searches, optimizing your GBP is simply a must. When someone searches for a service or product you offer, having an optimized GBP significantly increases the chances they’ll find you instead of a competitor. It ensures your business stands out in local search results, from Maps to mobile searches. Plus, it’s one of the easiest ways to boost your visibility, drive foot traffic to your location, or clicks to your website.
Why Is Your Google Business Profile So Important?
Think about how often you use Google Search to find something nearby - a coffee shop, a plumber, or a boutique store. That’s exactly what your customers are doing too.
Optimizing your GBP is practically the only way to land in the highly coveted "local pack" - those top map results you see right at the top of search pages. Being in the local pack boosts your visibility and your credibility instantly.
Also, with your GBP showcasing your hours, services, reviews, and even updates, you’re making it as easy as possible for customers to choose you over the competition.
How to Optimize Your Google Business Profile in 5 Simple Steps
1. Double-Check That Your Business Details Are Accurate
Make sure your business name, address, phone number, and website (NAP) are correct and consistent across all online platforms. Mismatched details can confuse search engines and your customers, leading to lower search rankings (and trust issues).
2. Add High-Quality Photos
People love visuals. Show off your best! Include clear, engaging images of your storefront, team members, signature products, or key services. Avoid blurry or outdated photos! High-quality visuals can significantly increase clicks and on-site visits. Remember, businesses with photos tend to get more engagement, so upload a variety of pictures that show off what makes your business unique!
3. Share Regular Updates
Treat your GBP like a social media platform. Share updates about new products, promotions, or events to keep your profile fresh. Consistent updates show customers that your business is active and engaged.
4. Respond to Customer Reviews
Thank customers for positive reviews to show your appreciation, and address any constructive criticism in a professional and helpful tone. For example, acknowledge any issues raised in negative reviews and offer to make things right. This not only demonstrates excellent customer service but also makes potential customers more likely to choose you over competitors. A kind, genuine response can turn a bad impression into a loyal relationship.
5. Ask for Reviews
Politely ask your loyal customers to leave feedback on your GBP, explaining how much their opinion matters to your business. This can be as simple as adding a request in an email, at the end of a purchase, or in a thank-you follow-up. More reviews mean more credibility - and they play a big role in influencing potential customers and boosting your local rankings.
By taking a little time to keep your GBP polished and active, you can set your business apart from the competition and make it easier for customers to find and connect with you. It’s a simple yet powerful tool that every local business should take full advantage of.
CLICK HERE to see how Salem Surround can optimize your Google Business Profile today!
Online Business Listings
Listing your business on platforms like Yelp, Angi’s List, or industry-specific directories is one of the easiest ways to get noticed by people who are actively looking for what you offer. These platforms are like digital matchmakers, connecting businesses with customers who are ready to make a decision, and let’s be honest, who doesn’t want to be top of mind when someone is searching?
The Benefits of Inbound Links and Building Visibility
Directories not only help with customer discovery but also provide valuable inbound links to your website. These backlinks signal to search engines that your site is trustworthy and relevant, improving your SEO ranking. By linking your website to high-authority platforms, you can:
- Drive targeted traffic to your business.
- Boost your domain authority.
- Build early visibility, especially important for new businesses trying to establish their presence in a competitive market.
When leveraged effectively, directories act as both traffic drivers and credibility builders for your brand. Platforms like Yelp and Angi already have strong reputations and built-in authority with search engines, not to mention a massive audience. These established directories attract high organic traffic, meaning your business can tap into their reach without starting from scratch. For instance, Angi is the go-to platform for homeowners looking for contractors, while Yelp is indispensable for restaurants and retail businesses. By listing your business on these trusted sites, you’re immediately extending your visibility to a targeted, high-intent audience.
Tips for Choosing the Right Directories
Selecting the right directories is critical to ensuring your efforts pay off. Follow these tips to choose wisely:
1. Prioritize Relevance
Look for platforms tailored to your industry or specific to your geographic area. For example, Angi is great for home services, while Yelp is ideal for restaurants and retail. Choosing relevant directories ensures your business is being seen by the people most likely to need your services.
2. Prioritize Large Directories
Relevance is important, but getting listed on the larger well-known directories can significantly boost your business's visibility and credibility. Platforms like the Better Business Bureau, Yelp, Angi, Foursquare, and YP.com are highly trusted and frequently visited by consumers seeking services.
Large directories often rank high in search engine results, which means your business benefits from their built-in authority. For example, a polished profile on Yelp can highlight customer reviews and images, making your business more appealing to potential clients. Similarly, a verified presence on the Better Business Bureau adds an extra layer of trustworthiness and professionalism to your brand.
3. Assess Traffic and Reach
Don't waste time and resources on obscure directories. Aim for platforms with proven traction and visibility in search results. You want to be listed where your audience already goes to find recommendations.
4. Review Costs
While some directories are free, others may charge for premium features, like enhanced visibility or extended profiles. You should weigh the potential return on investment. For example, paying for an upgraded profile on an authoritative site like Angi can be worth it if it consistently delivers leads and conversions.
5. Verify Credibility
Stick with trusted, widely recognized platforms. A listing on a less reputable or spammy directory can actually harm your online reputation. Ensure the directory not only meets your audience's expectations but also aligns with your brand’s standards.
The bottom line is that choosing the right directories isn't just about getting listed. It's about getting noticed by the right people, in the right places, at the right time. A strategic approach to directory selection maximizes your online exposure and delivers better results for your business.
CLICK HERE to learn about Salem Surround's local listing management services!
Watch, Manage, and Respond to Ratings and Reviews
How Reviews Influence Customer Decisions and Build Trust
Customer reviews hold significant power in shaping purchasing decisions. They act as social proof, reassuring potential buyers of the quality and reliability of a product or service. Positive reviews can enhance trust, while negative ones, if handled poorly, can deter future customers. A proactive approach to managing reviews allows businesses to maintain and build credibility.
Importance of Actively Monitoring Reviews on Google, Yelp, and Other Sites
Review platforms such as Google and Yelp are pivotal in influencing how customers perceive a business. Monitoring these platforms ensures your business is aware of customer sentiments and can address concerns promptly. Regularly checking reviews helps identify trends, both positive and negative, and provides valuable insights into customer expectations and experiences.
Best Practices for Responding to Positive and Negative Reviews
Positive Reviews:
- Thank the reviewer sincerely for their feedback.
- Highlight specific points they appreciated, reinforcing the positive experience.
- Encourage them to return or explore more services/products.
Negative Reviews:
- Respond promptly and professionally.
- Acknowledge the issue and apologize if appropriate.
- Provide a solution or invite the customer to discuss their concerns offline to resolve the matter.
By implementing these practices, businesses can enhance their online reputation and foster stronger relationships with their customers.
CLICK HERE to see how Salem Surround helps you track, respond, and build trust through reviews!
Establish and Optimize Your Social Media Presence
Platforms like Facebook, Instagram, and LinkedIn aren’t just for catching up with friends or following trends. They’re powerful tools for growing your brand, reaching new audiences, and staying connected with the people who matter most: your customers.To put things into perspective, 63.7% of the global population in the world uses social media.
Content That Clicks: Key Post Types and Engagement Strategies
With new trends popping up and algorithm updates, social media can feel like a whirlwind. It can be overwhelming to determine what content truly resonates with your audience. The key to creating an effective social media strategy is to focus on content that genuinely connects with your audience. Here are a few strategies to make your social media efforts click (pun intended):
1. Show Your Personality
People connect with people, not faceless brands. Share behind-the-scenes moments, team highlights, or even a quick video of you answering common customer questions. Being authentic builds trust and loyalty.
2. Don't Just Post - Engage!
Social media is a two-way street. Reply to comments, ask questions in your captions, and use polls or quizzes in Stories to get your audience talking. Engaged followers are loyal followers.
3. Mix It Up
Balance your posts with a variety of content types, eye-catching visuals, helpful tips, customer testimonials, and yes, the occasional funny meme (because who doesn’t love a good laugh?). Keep it fresh and unpredictable.
4. Stay Consistent
You don’t have to post every day, but showing up regularly keeps your audience engaged and your brand top of mind. Find a schedule that works for you and stick to it.
5. Leverage Analytics
Numbers don’t lie. Use your platform’s analytics to see what’s working and what’s not. Don’t be afraid to pivot if something isn’t landing, social media is all about testing and learning.
Remember, your social media presence isn’t just a box to check off; it’s your chance to connect with your audience, tell your story, and show off what makes your brand stand out. So have fun with it, and don’t be afraid to let your creativity shine!
CLICK HERE to build your social media presence with Salem Surround!
Pay-Per-Click (PPC) Advertising
If you’re looking for a way to get your brand in front of the right people at the right time, pay-per-click (PPC) advertising is your best friend. Unlike traditional ads, PPC lets you target your audience with laser precision, so you’re reaching people who are already searching for what you offer.
How Google Ads Can Drive Targeted Traffic
Platforms like Google Ads put you right where your customers are: at the top of search results. When someone searches for a product or service you provide, your ad can show up in prime real estate above organic results giving you a fast-track way to drive clicks and conversions.
The best part? You’re in control. Set your budget, choose your audience, and track performance in real-time. With tools to target specific keywords, locations, and even user behaviors, Google Ads ensures your marketing dollars are spent where they matter most.
Why You Should Also Consider Bing PPC Ads
While Google Ads gets most of the attention, Microsoft Ads (for Bing) shouldn’t be overlooked in your PPC strategy. Bing may handle a smaller percentage of web traffic than Google, but it still reaches millions of users every day. Plus, it comes with a major bonus - lower competition, which often translates to lower costs per click!
Advertising on Bing offers a more affordable way to target audiences, especially for businesses with tighter budgets. You can still take advantage of targeting tools similar to Google’s, like focusing on specific keywords or demographics. Bing ads can also easily connect with niche audiences you might not reach through Google, giving you an edge in expanding your brand’s reach.
PPC Is About More Than Just Volume
PPC isn’t just about getting traffic, it’s about getting the right traffic - users who are ready to take action. Imagine a homeowner searching for “plumber near me” or a parent seeking “private schools in my area.” These high-intent searches are goldmines, and PPC ensures your business stands out at exactly the right moment.
Plus, PPC comes with the added benefit of being measurable. Unlike traditional forms of advertising, where results can feel vague, PPC campaigns provide data that’s transparent and actionable. Every click, impression, and conversion is tracked, which means you can tweak your ads to improve performance and maximize your ROI.
Benefits of Using a Clearly Defined Budget to Reach High-Intent Customers
When it comes to digital advertising, throwing money at a campaign without a clear plan is like driving without a map; you’ll burn through resources without getting anywhere meaningful. That’s where a well-defined budget comes in.
By setting a clear budget, you can focus your efforts (and dollars) on reaching high-intent customers, people who are actively searching for what you offer and are ready to take action. Instead of wasting ad spend on broad, unqualified audiences, you’re zeroing in on those most likely to convert.
A defined budget also gives you control. You can allocate funds to the platforms and campaigns delivering the best results, make adjustments based on performance, and ensure you’re maximizing your ROI.
The result? You get more bang for your buck, more clicks that count, and, most importantly, more customers who are ready to say yes.
Display Advertising
Display advertising is all about visuals; think eye-catching banners, images, or videos that appear on websites, apps, and social media platforms. These ads are designed to grab attention while your audience is browsing online, even if they’re not actively searching for your product or service at that moment. But here's the thing - not all display ads are created equal. Choosing the right strategies is important to ensuring your efforts deliver the best results for your business.
How Display Advertising Works
Display ads operate through advertising networks that connect you to millions of websites where your ads can appear. These networks use advanced targeting tools so you can determine exactly who sees your ads. Targeting options include factors like demographics, geographic locations, interests, and online browsing behaviors.
This precise targeting ensures that your ads are shown to the right people, in the right places, at the right times. For example, if your business sells athletic apparel, your display ads can be tailored to appear on fitness or lifestyle websites frequented by your target audience.
Display ads do more than just look good. They play a vital role in building brand awareness, retargeting potential customers, and driving conversions. Here’s what they can do for your small or medium-sized business:
1. Build Brand Awareness
Display ads are ideal for introducing your brand to new audiences. By appearing on popular websites and apps, they keep your business front and center, even for users who might not be actively looking for your product or services just yet.
2. Retarget Website Visitors
Ever noticed ads for a site you recently visited following you around the web? That's retargeting in action, and it's a powerful way to remind potential customers about your business. Retargeting display ads are an excellent tool for re-engaging users who've previously shown interest in your site but haven't yet converted.
3. Promote Special Offers
Display ads are perfect for showcasing promotions, sales, or events. Combined with precise targeting, these ads ensure your offers are seen by people who are most likely to be interested, increasing the chances of action.
Advanced Targeting Strategies for Display Advertising
Geotargeting
Geotargeting allows you to deliver ads to users based on their specific location down to the city, region, or even neighborhood. It’s a powerful way to connect with the right audience at the right place.
For example, if you’re running a local promotion, geotargeting ensures only nearby users see your ads, maximizing relevance and minimizing wasted spend. It’s like saying, “Hey, we’re right here, come check us out!”
Why It Works: Geotargeting connects your messaging with users who are physically close to your business, increasing the chances of them taking action. It also minimizes wasted ad spend on audiences outside your target area.
Geofencing
Geofencing takes location-based advertising to the next level by creating virtual boundaries around specific areas. These could be event venues, competitor locations, or busy commercial hubs. Once a user enters the “fenced” area, they are served ads directly on their mobile device.
For example, a fitness studio could use geofencing to target potential customers visiting a competitor’s gym. When users enter the competitor’s location, they receive an ad with a special promotion like, “Switch to us and get your first month free!”
Why It Works: Geofencing delivers hyper-relevant ads to users in real time. It connects with them as they’re engaged in an activity related to your offering, increasing the likelihood of conversion.
Retargeting
Retargeting focuses on reconnecting with people who have already shown interest in your brand—whether they visited your website, clicked on an ad, or browsed your products. By showing tailored ads to these "warm leads" as they continue browsing online, retargeting keeps your brand top-of-mind and encourages them to come back and convert. It’s like giving them a gentle nudge and saying, “Still thinking about us? Let’s make it happen.”
For example, if a customer browsed running shoes on your website but didn't make a purchase, retargeting ads can display that same product with a limited-time discount, encouraging them to come back and complete the sale.
Why It Works: Retargeting keeps your brand top-of-mind for users who are already familiar with your offerings, making it easier to guide them toward completing an action.
Not every customer acts on their first interaction with your business, but advanced targeting strategies can re-engage them. Whether someone browsed your site, viewed a product, or interacted with your content, re-engagement ads help guide them back and encourage action.
Contextual Targeting
Contextual targeting zeroes in on placing your ads alongside content that aligns closely with your brand or product offering. Instead of focusing on the user’s profile or behavior, this method chooses ad placements based on the keywords, themes, or topics of the content being viewed.
For example, if you sell outdoor gear, your ads might appear on a blog post about hiking trails or a video on camping tips. This ensures your message is seen in an environment where it’s highly relevant and naturally engaging to the audience.
Why It Works: Contextual targeting ensures your display ads resonate with the viewer because they’re already engaging with content related to your offering. It reduces the risk of being perceived as intrusive since the ad fits the context of what the user is consuming.
Lookalike Targeting
Lookalike targeting finds entirely new audiences based on the characteristics of your existing customers. Using data from customer profiles or email lists, this strategy identifies people with similar behaviors, interests, or demographics. Platforms like Facebook or Google Ads create audience segments that “look like” your best customers, helping you expand your reach.
For example, if your current customers are mostly young professionals interested in fitness, lookalike targeting can help you find other fitness-minded young professionals who are likely to respond to your ads, even if they’ve never interacted with your brand before.
Why It Works: Lookalike targeting is a cost-effective way of scaling your ad campaigns to reach new but highly relevant prospects. By mirroring your existing customer base, you’re effectively tapping into a pre-qualified audience with a higher potential for conversions.
These strategies create meaningful, timely connections with your audience, reminding them of their initial interest and turning curiosity into action.
Paid Social Media Marketing
Social media isn’t just about organic reach anymore. In fact, getting noticed organically is harder than ever. Paid ads have become a key component of any successful marketing strategy. With millions of users scrolling through platforms like Facebook, Instagram, and LinkedIn daily, social media ads allow businesses to get their message in front of the right people, at the right time.
Unlike organic content, which relies on algorithms and audience engagement, paid ads provide targeted visibility. You can reach specific demographics, interests, and behaviors, ensuring your ads connect with those most likely to engage with your brand. Whether your goal is increasing brand awareness, driving website traffic, or generating leads, paid ads offer measurable, scalable results that align with your business objectives.
Investing in social media ads gives you greater control over your reach and messaging. Instead of waiting for your audience to find you, you’re putting your brand in front of them and driving action. In today’s crowded digital marketplace, it’s a strategic move that can set your business apart.
Reaching the Right Customers with Lookalike Audiences and Precise Targeting
Finding new customers who are likely to love your brand doesn’t have to be a guessing game. By using lookalike audiences and precise targeting, you can reach people who closely resemble your best customers, those already engaging, converting, and driving value for your business.
Lookalike audiences take the data you already have, like your existing customer list or website visitors, and use it to find similar users who share the same behaviors and interests. It’s like expanding your audience with people who are already primed to connect with your brand.
Combine this with precise targeting, like geography and other demographics, and you can narrow your focus to specific demographics, locations, and behaviors. Instead of casting a wide net, you’re delivering your ads directly to the people who matter most.
The result? More efficient ad spend, higher-quality leads, and campaigns that deliver meaningful results. It’s about working smarter to connect with the customers most likely to take action.
CLICK HERE to boost your social media strategy with Salem Surround!
Track and Analyze Your Data with Google Analytics
Ever feel like you’re walking blindfolded in the dark when it comes to understanding what your target audience really wants? Enter Google Analytics, the ultimate flashlight to guide your marketing strategy. This tool goes beyond just tracking page views. It’s your backstage pass to your audience’s behavior. Want to know how people are finding your site? What pages do they love (or leave)? How long they’re sticking around? Google Analytics has you covered. Here’s why it’s a game-changer:
- Know Your People: Get a detailed look at who’s visiting your site, from their location and device to how they’re navigating your content.
- See What Works: Identify which pages or campaigns are driving traffic and conversions, so you can double down on what’s working.
- Spot the Gaps: Pinpoint drop-offs and underperforming pages, giving you the insights you need to optimize and improve.
Basic Key Metrics to Track
When it comes to Google Analytics, the magic lies in the metrics. Start with the essentials: traffic sources, top-performing pages, and bounce rate. Traffic sources reveal how people are finding you, whether it’s through organic search, social media, or paid campaigns. Knowing this helps you focus your efforts where they’ll have the most impact.
Top-performing pages? These are your rockstars. They tell you what content resonates with your audience, giving you a blueprint for creating more of what they love.
And bounce rate? Think of it as your site’s handshake test. If visitors are leaving too quickly, it’s time to reevaluate your content, design, or even your loading speeds.
How Data Refines Your Digital Marketing Strategy
Data isn’t just numbers, it's your secret weapon. By analyzing these metrics, you can spot trends, uncover opportunities, and fine-tune your strategy for better results. For instance, if you notice most of your traffic is coming from social media but not converting, you might revisit your landing pages or adjust your call-to-action.
Every click, scroll, and visit tells a story. The more you listen to what your audience is doing, the more tailored and effective your marketing efforts become. With the right data at your fingertips, you’re not just guessing what works you’re building strategies based on solid insights.
CLICK HERE to turn your data into actionable strategies with Salem Surround!
Ready, Set, Grow: Take Your Digital Marketing to the Next Level
Digital marketing doesn’t have to feel like a never-ending puzzle. Start with the basics, build a solid website, optimize your Google Business Profile, and explore tools like paid ads and smart targeting. Every small step you take brings you closer to your audience and helps your business shine online.
At Salem Surround, we offer a comprehensive suite of digital marketing services, including PPC marketing, display advertising, email marketing, online reputation management, SEO, and social media marketing. We specialize in creating customized digital marketing plans for small and medium-sized businesses.
Our approach is data-driven, focusing on testing, learning, and refining strategies to ensure consistent progress and impactful results. With our team of digital marketing experts, we ensure your business stands out online.
We also offer a free digital presence evaluation to help you understand your current performance and identify areas for improvement. Click here now for your FREE digital marketing snapshot report.
CLICK HERE to get your FREE Digital Marketing Snapshot Report!
Image Credits: Getty Images
