Should I Hire a Digital Marketing Agency?

For many small business owners, cutting digital marketing costs can feel like an obvious choice when budgets are tight. Hiring a digital marketing agency might even seem like a luxury...Nice-to-have, but not a need-to-have. But here’s the reality: digital marketing is no longer optional. It’s the engine driving customer acquisition and business growth. Can you afford to miss out on that?

Working with a digital marketing agency, especially one like Salem Surround, isn’t just about running ads or posting to social media. It’s about achieving measurable results through strategy, expertise, and consistency. If you’re still on the fence, here’s why investing in a partnership with a digital marketing agency could be one of the smartest moves for your small business.

Expertise You Can’t Fake

One mistake small business owners make is thinking digital marketing is as simple as posting on Instagram or writing a blog. Sure, anyone can do those things, but not everyone understands how to create campaigns that convert. More than 99% of shoppers now research online before making a purchase. That’s nearly every potential customer.

Take SEO (search engine optimization) as an example. Do you know what it takes to make your business show up on the first page of Google? Most clicks go to the very first organic search result, and the click-through rates drop dramatically after that. Building an effective SEO strategy is not just throwing keywords into your website. It’s about constant updates, adapting to algorithm changes, and understanding competitors. Salem Surround’s team specializes in this ever-evolving landscape, so your business gets found where it matters most.

The bottom line? A digital marketing agency equips you with the expertise to compete in an online environment where over 92% of websites that rank in the top 100 have at least one backlink. Do you have the time and know-how to build that foundation yourself?

Digital Marketing is NOT a Side Hustle

Do-it-yourself marketing may sound thrifty, but it’s rarely effective. Some small business owners think they can tackle marketing after hours, or hand it off to an employee. But good marketing isn’t a “when you can squeeze it in” type of job. It's a full-time job.

Content that leads to conversions works best when it’s part of a well-structured, ongoing strategy. Too many small businesses fall into a feast-or-famine content cycle, causing them to flood their channels with posts one week and go radio silent the next. Digital marketing agencies can make sure that your campaigns are consistent and strategically aligned with your audience’s behavior.

Your Customers are Online—Right Now

“I don’t think my customers are online.” Not true. Your customers are online, whether you’re targeting high school students or retirees. With over 5.17 billion social media users worldwide, online platforms drive behavior, purchases, and loyalty. The real question isn’t whether your customers are online; it’s whether they’re finding you.

One of the best things about hiring a digital marketing agency is that they can help you meet customers where they are—whether that’s through targeted Facebook ads or engaging TikToks. Platforms like Instagram, YouTube, and TikTok offer unique audience engagement opportunities.

Salem Surround ensures your business is targeting the right platform for your audience, not just the trendiest one.

Data-Driven Growth Backed by Results

Great marketing doesn’t just drive traffic—it provides insights. Your digital marketing agency should have the ability to deliver data-driven campaigns designed to get measurable results. Did you know businesses earn an average of $8 in profit for every $1 spent on Google Ads? That’s the kind of ROI that turns marketing from a cost into an investment.

The Smartest Move for Small Business

Here’s the big takeaway—digital marketing isn’t a side project. It’s the foundation of how all businesses grow in today’s world. The stats don’t lie—mobile devices alone account for over 55% of global website traffic. Consumers expect convenience, personalization, and a digital presence that speaks directly to their needs. Salem Surround delivers all that and more.

With expertise, consistency, and a data-driven approach, Salem Surround takes the stress and guesswork out of digital marketing. You don’t have to worry about algorithms or optimizing ad spend—we handle that so you can focus on running your business.

Are you ready to stop wasting time on strategies that don’t deliver results? Contact Salem Surround now. Together, we’ll create campaigns that not only surround your customers but help you truly connect with them.