Multiply Your Advertising Impact with Broadcast Radio
Boost Your Advertising Impact with Our Broadcast Radio Services
Although streaming services and satellite radio have certainly made an impact in the modern age, millions of listeners of all ages still turn to broadcast radio on a daily basis. In fact, 91% of people over the age of 12 hear radio broadcasts each week, and 67% of that group listens to radio daily. Therefore, being present with on-air advertising is an important strategy for savvy marketers. At Salem Surround, we’re proud to offer Surround Audio: expert broadcast radio advertising services that allow you to reach your target audience wherever and whenever they tune in.
Is Radio Advertising Still Effective?
Radio runs 24 hours per day, seven days per week, so there is always someone there to get your messaging and learn more about your business, every time your advertising plays on-air over broadcast radio. Plus, listeners tend to be loyal to the stations they tune into. Therefore, they are likely to trust advertising messages broadcast over those channels.
The Importance of Broadcast Radio in Modern Marketing
While many traditional media outlets like newspapers and magazines have lost audiences and closed their doors, radio continues to maintain strong listenership. This makes it one of the most reliable traditional advertising platforms available.
Radio is particularly valuable for:
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Local businesses looking to connect with customers in their community
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Regional or national advertisers aiming to reach multiple markets
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Brands seeking targeted messaging combined with a trusted media format
Radio advertising can also be paired with modern digital strategies for maximum reach and effectiveness.
How Broadcast Radio Advertising Engages Your Audience
Radio advertising makes all your other advertising more valuable. Why? Audio activates a different part of the brain than visual advertising. Combining audio advertising via on-air radio ads with digital marketing increases the recognition of your digital ads, multiplying their effectiveness.
There are other benefits to radio advertising, including:
- Radio ads have been proven to encourage customers to visit company websites.
- You can reach customers in different parts of the purchase process at one time.
- Ads run at different times of the day on radio’s 24-hour schedule let you target different audiences with a single ad.
- Your message gets to customers when they are near your business and ready to make a purchase.
Choose Radio Advertising to Build Credibility & Consumer Trust
You can use radio for more than basic ads. You can also go on air to demonstrate your expertise in your industry with paid programming. Become a host of a long-form radio program to become a voice in your industry and the personality that local consumers associate with your sector.
Not only will you become the name that people think of when they need products and services you provide, but a long-form radio program will also boost your profile in the B2B community and help you build relationships with local businesses that provide services that align with yours.
Get On Air Today with Broadcast Radio Advertising from Salem Surround
Now is the time to take advantage of the reach and trust that broadcast radio delivers. With Salem Surround, you gain access to our experienced marketing team, advanced targeting capabilities, and a proven network of stations. Reach out to our digital marketing experts today to learn more.
Frequently Asked Questions
Is radio advertising still relevant in the digital age?
Yes. Radio continues to reach 91% of people in the U.S. each week, making it one of the most enduring and effective advertising channels. It complements digital marketing by increasing brand recall and recognition.
How does radio advertising compare to other media?
Unlike newspapers or magazines, which have seen audience declines, radio has maintained steady listenership. It also allows for immediate targeting by time of day, location, and station format.
What types of businesses benefit most from radio advertising?
Local service providers, retailers, event promoters, and regional or national brands can all benefit from radio’s reach and audience trust.
Can I target specific demographics with radio advertising?
Yes. You can target based on station format (such as news, talk, sports, or music genre), listener demographics, and broadcast times to reach your ideal audience.
What is long-form radio programming?
Long-form radio programming is paid airtime where you host your own show or segment. This positions you as an expert in your field and builds strong recognition with your audience.
How can radio advertising be combined with digital marketing?
Pairing radio with digital ads boosts campaign performance by increasing brand recognition, reaching customers across multiple channels, and reinforcing your message.
How soon can I get started with a radio ad campaign?
With Salem Surround, campaigns can be launched quickly. We handle creative production, scheduling, and placement to get your message on the air fast.
