The Who and What

Colorado is one of those states where having an outdoor deck feels more like a necessity than a want. Premier Custom Decks & Outdoor Living knew that better than most! Based in Colorado Springs, this licensed-and-insured deck builder had twenty years of experience and a customer base to match. However, they also felt that business could be better. And so, they contacted Salem Surround! Could we help them increase their prospects and attract more clients looking for custom deck solutions?

The Solution

Our team at Salem Surround immediately got to work and started building a custom digital marketing plan for our clients! Since they wanted to reinforce their current customer base while also expanding it, we knew exactly what to do!

1. We started with a targeted ad display campaign. Not only do display ads help and refine your target audience, but they also keep your business top of mind–especially when they’re displayed across multiple platforms!
2. Our team of SEO experts also chipped in! Since Premier Custom Decks & Outdoor Living is located in Colorado Springs, we wanted to make sure they ranked high in their area. We did a little audit of their website and put together a local SEO strategy to increase both their brand awareness and their search engine visibility!

The Results

So, did our strategy work? We’ll let you be the judge! Here are the results of our campaign:

• This campaign had a healthy impression delivery rate of 4.3k impressions per day. 
• Display intent ads averaged a CTR (click-through rate) of 0.13% per month. 
• Site retargeting performed exceptionally well, with a CTR of 0.28% monthly. 
• Meanwhile, SEO has improved keyword rank from page 11 to page 1 for most of the areas included in the campaign. (Yes, a 10-page improvement!)

Client Testimonial

If you were impressed by the results of our campaign, then you weren’t the only one! Jim Velarde, owner of Premier Custom Decks & Outdoor Living, was kind enough to share his thoughts in a testimonial. He stated: 

“I have been working with Salem Surround since January 2020, primarily with digital display ads and now, SEO since mid-July 2022. Our rankings have consistently increased since we started working with Salem Media. Our ads deliver visitors to our website and our phone regularly rings with new potential clients. Most importantly, our calendar is full, and our crews have remained busy all year round.”

Why Salem Surround?

With so many paid digital marketing agencies and so many free digital marketing tools, you might be wondering: Why should you choose Salem Surround? When you choose us, you get more than digital marketing services. You get a well-rounded, dedicated team one hundred percent committed to you and your business! We don’t deal in formulas; we deal in creative solutions! While a little SEO and ad retargeting worked for Premier Custom Decks & Outdoor Living, we’re ready to do whatever it takes to help your business succeed! So, if you’re ready to grow your business to new heights, then contact Salem Surround today. Let’s soar together!