Choosing a college is one of the biggest decisions a student will make—and most of that decision-making happens online. Whether they’re researching programs, reading reviews, or scrolling through social media, their journey starts digitally.

That’s where Salem Surround comes in. We help colleges and universities stand out with smart digital marketing strategies designed to increase applications and keep prospective students engaged. From search ads to social media campaigns, we make sure you’re in front of the right students.

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Why Colleges and Universities Choose Salem Surround

Higher education marketing isn’t about pushing ads—it’s about connecting with students at the right time with the right message. You need more than generic advertising. You need a strategy that makes your school stand out.

Here’s how we make that happen:

Get Noticed by the Right Students

We use geotargeting and geofencing to reach students based on where they are—whether they’re visiting other campuses, attending college fairs, or browsing scholarship sites.

Engage Students on Social Media

Students spend hours on social media, and we make sure they see your school in their feeds. From Instagram and TikTok ads to LinkedIn campaigns for graduate programs, we help you connect in a way that feels natural—not forced.

Dominate Google Search

When students (or their parents) search for schools, degree programs, or financial aid, your name should be at the top. Our search ads and PPC strategies make sure you show up when it matters most.

Use Video and Display Ads to Tell Your Story

A well-placed video ad can be the reason a student chooses your school over another. We help you create and place eye-catching video and display ads on YouTube, education sites, and streaming platforms to make an impact.

Stay in Front of Interested Students

Not every student applies the first time they visit your website. Our retargeting campaigns keep your school on their minds by showing them ads after they’ve visited your site or interacted with your content.

Track What’s Working and Keep Improving

We don’t just run ads and hope for the best. We track performance, adjust strategies, and refine messaging so your campaigns actually get results.

Let’s Build Your Strategy

Higher Ed Marketing That Actually Works

You’re competing with thousands of other schools. A strong digital presence isn’t optional—it’s what separates the schools that get noticed from the ones that get overlooked.

We’ve helped colleges and universities across the country increase applications and strengthen their brands. Let’s do the same for you.

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