Goal

Promote Open Enrollment to increase enrollment numbers for health insurance

Campaign

Facebook Lead Generation Ads, Social Retargeting, Intent Targeting, Site Retargeting, Geofencing, Addressable Geofencing and DOOH in San Antonio and surrounding areas​

Strategy

We put together a strategy to increase leads to the EnRoll SA website, track visits from the geofences to grow open enrollment using a multi-tactic campaign​

Results

Since September 2022 the Facebook campaign has been viewed 733,580 times and the Display/Geofence campaign has been viewed 1,152,330 times and brought in 1,151 new visits from the geofences. The DOOH has been viewed 125,533 times. ​

Testimonial

"Open enrollment is going great! We are hitting record numbers! Thank you so much for this report. It really is amazing to see how the marketing is really shaping our enrollment around the city."
—Ana Maria Garza Cortez | Chief Marketing Officer of CentroMed, San Antonio​