Goal

Increase awareness and become Pittsburgh’s top custom Jeweler

Campaign

Paid Search, Facebook Ads, Display, SEO, Listings and Reputation Management

Strategy

We put together a strategy to increase awareness, traffic, and leads utilizing multiple tactics to reach users at every step of the buying cycle.

Results

In the past year, the paid search campaign delivered over 5,600 clicks, 300 Phone Calls, 300 Form Submissions & a CTR of 8.03%! The Facebook campaign has been viewed 530,000 times and drove 7,200 link clicks. The SEO campaign has driven 5,100 users to the website, as well!

Testimonial

“We love working with Salem. They are proactive in getting us the best exposure digitally and otherwise. Their marketing skills have continued to greatly impress us over the years. With each request we give to the team, they deliver. We give this team our highest recommendation.” — Amy D’Ambrosio | Marketing Director Trinity Jewelers, Pittsburgh