Lake Yale Baptist Conference Center

INDUSTRY

Conference Center

PARTNER

Lake Yale Baptist Conference Center

CAMPAIGN GOALS

Increase the visibility of the Lake Yale Baptist Conference Center as an option for events. Drive more traffic to client’s website. Keep Lake Yale top of mind with potential customers.

TACTICS

Salem Surround used a combination of Behavioral, Native and Retargeting to put the Lake Yale message in front of people looking to book a location for their organization’s retreat, conference or event.

RESULTS

“For the past two years we have had a marketing partnership with Salem, consisting of Radio and Christian themed Events. This past year Salem and Lake Yale have embarked on a new path to build a bigger DIGITAL Footprint for our Conference Center. The team at Salem Surround listened to what our needs were and came up with a solid plan. Salem Surround employed Digital Display advertising for key areas around Florida to build awareness for our Center. They also used Retargeting and Native Display ads to keep our brand out there and top of mind. Our website activity has increased, more people are seeing and clicking on our ads, and we are getting into areas of the state like Jacksonville, Tampa and Gainesville. I was impressed with Salem Surround for the strategies they brought to the table and how hard they work to find solutions while keeping me in the loop. I was looking for a company I could trust that would implement the best Digital Tactics to increase our business. Salem Surround delivered!” — Jeff A Yant, Director of Development, Lake Yale Baptist Conference Center