The Challenge

How can one clinical research center stand out in a large city? That’s the dilemma Topaz Clinical Research laid at Salem Surround’s feet. They didn’t want to be just another business in Orlando. They wanted to position themselves as the premier clinical research center in the central Florida area. Could our team help them receive more phone calls at their office and engage more potential clients online?

The Salem Surround Solution

It was time for Salem Surround to do a little creative problem-solving! We took Topaz Clinical Research’s business goals and combined them with our expertise and commitment to excellence, turning them into a full-fledged digital marketing strategy! Of course, we didn’t just replicate previous plans we used for other clients. We created a brand-new strategy personalized for Topaz Clinical Research!

The Strategy

1. We started by building a responsive website, complete with Live Chat to capture more leads.
2. Next, our team set up a PPC (pay-per-click) ad campaign to drive more calls and traffic to Topaz Clinical Research’s website.
3. Finally, we complemented the digital tactics with a radio advertising campaign to help them reach even more potential customers in the Orlando area! 

Results That Speak for Themselves 

So, how did the partnership between Topaz Clinical Research and Salem Surround fare? We’re so happy you asked! We’re pleased to report that our team’s hard work didn’t go unrewarded, with the campaign yielding great results!

• The CTR (click-through rate) in our client’s PPC campaign raised to 3.67%! 
• This, in turn, led to an increase in customer inquiries about their current trials.

As always, we believe that a well-rounded strategy like the one that we devised for Topaz Clinical Research helps to cover all the marketing bases, leading to greater success and better results!

Client Testimonial

We weren’t the only ones who were happy about this partnership! Karla Francisco, Director of Operations at Topaz Clinical Research, also was kind enough to share a few thoughts in a testimonial. She said:

“TOPAZ Clinical Research has had such a great experience working with Salem Media's innovative products. We have had a large response to the Live Chat, and expect an even bigger result in the next couple of months as we launch other tactics with Salem. As a business it is important to connect with potential patients or clients anytime of the day. The Live Chat allows our company to be available for anyone interested in our study 24/7, and this is essential for us to never lose a contact. Live Chat is definitely an important addition to any business looking to grow and take their business to the next level!”

Why Salem Surround?

In a sea of digital marketing agencies all clamoring for your attention, you might wonder why you should choose Salem Surround. We offer more than just advertising services. We also offer a client-first approach, unparalleled expertise, and a team of marketing professionals all ready to help you succeed. As Karla Francisco stated in her testimonial, Salem Surround can help you grow and take your business to the next level!