Goal

Drive sales for Season Passes & Day tickets for 3 parks​

Campaign

We use full digital toolbox plus radio

Strategy

Using a mix of branding & conversion-based tactics over 10 months of the year for a 5.5 month operational season. We push Season Passes during off-season time and build brand equity in the market.​

Results

For the 2022 season, Hawaiian Falls finished over budget and we are already ahead of budget for season pass sales for the 2023 Season.​

Testimonial

"In today's fluid media landscape, it is imperative to have a partner that understands the need for a foundational strategy, but also understands the need to adapt, pivot and is nimble enough to optimize in real time. Salem is in the trenches with us daily, analyzing the data and taking a vested interest in the success of our business."
— Ron McKenzie | CMO, ProParks Attractions Group​