The Challenge

Everything’s bigger in Dallas, including the stakes! That’s what led Van Marcke Trade Supply to contact Salem Surround. Their plight was simple: they wanted to drive more foot traffic to their Dallas-area stores. Could our team use digital tools to create more in-person leads for this plumbing supply company?

The Salem Surround Solution

Our team put on our thinking caps and got to work right away! We decided to target the audience currently shopping with the local competition with an offer to visit Van Marcke.

The Strategy

1. Our first step? Setting up a surround display campaign, of course! In digital marketing, this refers to the practice of “surrounding” potential customers with display ads across various platforms. That way, they see constant reminders of your brand and products!
2. Our Salem Surround team used geofencing to pinpoint Van Marcke’s target audience. This also helped to localize their campaign to the greater Dallas area!
3. Finally, we incorporated a bit of ad retargeting into their campaign to fill in all the marketing gaps! Retargeting can get ads in front of customers who interacted with your ads before–in other words, all the people who’ve already expressed interest in your brand!

The Results

And now, the moment of truth! Did Salem Surround’s campaign bring customers to Van Marcke Trade Supply’s door?

• This 6-week campaign delivered 322,000 impressions and resulted in 588 clicks to the client’s landing page. 
• We were also able to track 113 in-store conversions from the audience that received our partner’s advertisements.

These results prove that a little digital marketing can go a long way! If your goal is to drive more foot traffic to your brick-and-mortar business, you can use both technology and the internet to achieve it!

Client Testimonial

A representative from Van Marcke Trade Supply was kind enough to take the time to share their thoughts about our partnership. They stated: 

“You have taken excellent care of our account, and I believe the digital campaign has been a valuable component to Van Marcke's marketing efforts in 2018. We are enthusiastic about doing a larger campaign next year!”

Why Salem Surround?

In today’s world, there are hundreds of thousands of digital marketing agencies. So you might be asking yourself: Why should I partner with Salem Surround? We like to think of ourselves as more than a digital marketing agency. Sure, we offer all the services that can set your business apart from the competition in Dallas and beyond, but we also truly believe in all our customers! We want to champion you all the way to the finish line and forge a partnership that lasts beyond your first campaign. So, if you’re ready to take your business to the next level, don’t wait. Reach out to the team at Salem Surround so we can start your journey to success together!