Marketing Your Business On Youtube
Video Marketing
Strategically get your brand in front of the right audience with one of the largest and quickly growing search engines, besides Google, Youtube is a powerful platform with 2.49 billion monthly logged-in users engaging in video content and targeted ads, making it a popular channel for reaching and converting your target audience. At Salem Surround, our Surround Video services offer a comprehensive approach to YouTube ads and video marketing for your business.
What Are Youtube Ads?
YouTube ads share many features with Google Ads but are unique because they’re video-based. These ads can appear before, during, or after the videos users are watching. Depending on the format, some ads are skippable after five seconds, while others require viewers to watch the full duration. Advertisers can choose between pay-per-view (PPV) or pay-per-click (PPC) pricing models, depending on the ad’s length and placement, making it a versatile option for reaching your audience.
YouTube’s 5 Ad Formats: Find the Right Fit with Salem Surround
Alright, let’s talk about YouTube ads! If you’re like me, you’ve probably seen these while watching your favorite creators or brands. But here’s the thing, not all YouTube ads work the same. Picking the right type for your goals can make all the difference. At Salem Surround, we’re pros at helping brands get noticed on YouTube, so let’s break it down:
1. Skippable In-Stream Ads
These are the ones with the “Skip Ad” button after five seconds. They’re perfect for grabbing attention quickly while giving viewers the choice to watch. Ads can run from 12 seconds to three minutes, but you only pay if someone watches 30 seconds or interacts. Even if they skip, your brand’s banner stays on the screen, keeping you visible. Salem Surround can help you craft those attention-grabbing first five seconds to make sure viewers stay hooked.
2. Non-Skippable In-Stream Ads
Non-skippable ads are short, to the point, and guaranteed to be seen. At 15 to 20 seconds long, they’re perfect for brand awareness campaigns where you need your message fully delivered. With Salem Surround, we’ll make sure your story is creative and targeted so viewers stay engaged, even when they can’t skip.
3. Bumper Ads
Bumper ads are the MVP of short-form content, just six seconds and non-skippable. These are perfect for reinforcing a message or driving quick brand awareness. Think of them as the cherry on top of a larger campaign. Salem Surround knows how to make every second count, creating bumper ads that leave a lasting impression.
4. Discovery Ads
Discovery ads are like a tap on the shoulder for people already searching for something you offer. They appear on the YouTube homepage, search results, or as recommendations alongside other videos. These ads require viewers to click, so they’re a fantastic way to find high-potential leads. Salem Surround specializes in targeting the right audiences, helping you show up exactly when and where it matters most.
5. Non-Video Ads
No video? No problem. YouTube’s non-video ad options, like display ads on the sidebar or overlay ads during videos, are cost-effective and perfect for smaller budgets. Salem Surround can help you design eye-catching visuals and clever text that get clicks, even without a full-blown video.
How Salem Surround Optimizes Your YouTube Video Advertising
Running a successful YouTube ad campaign takes more than just hitting “launch.” To get real results, you need strategy, attention to detail, and some serious marketing finesse. That’s where Salem Surround comes in. Our team doesn’t just run campaigns, we elevate them. Here’s how we’ll help you crush your YouTube advertising goals:
1. Smarter Targeting: It’s All About Connection
Forget just targeting by age, gender, or location, Salem Surround goes deeper. We use advanced data to hone in on behaviors, interests, and intent. Want to reach DIY enthusiasts? Bookworms? Sports fans? We’ll pinpoint your audience and even exclude topics or placements that don’t perform. Whether it’s reaching sailors who browse boating blogs or re-engaging past website visitors, we focus on finding your people, those most likely to engage and convert.
2. Calls to Action That Actually Work
A good ad inspires action. Salem Surround will help you craft sharp, specific CTAs that get results. No more generic “click here” nonsense. Whether it’s driving people to your site, signing them up for an event, or encouraging purchases, we’ll design CTAs that feel urgent and intentional. Plus, we can sprinkle in limited-time offers to create that “act now” energy viewers can’t ignore. And for longer ads? We’ve got you covered with impactful end screens that seal the deal.
3. Conversion Tracking: See What’s Working (and What’s Not)
We’ll set up tracking tags that let you follow the viewer’s journey from YouTube to your website. This behind-the-scenes data shows which ads are driving clicks, sales, sign-ups, or whatever your goal may be. From there, we’ll refine the strategy, scaling what works and adjusting what doesn’t. The result? A campaign that evolves to deliver maximum ROI.
- Bid Strategies That Save You Money
The YouTube bidding process can be tricky, but don’t sweat it, Salem Surround has it down to a science. We’ll help you find the perfect balance: bids high enough to secure prime ad spots but optimized to avoid overspending. Whether it’s cost per view (CPV) or cost per thousand impressions (CPM), we’ll guide your campaign to get the best bang for your buck.
5. Metrics That Matter
At Salem Surround, we don’t just throw around numbers, we focus on metrics that tell the full story. Think view rate, CPV, and overall engagement. A high view rate? That means we nailed your targeting and video content. We’ll track performance, compare results across ads, and tweak strategies to keep your campaign thriving. It’s all about turning data into actionable insights.
Why Salem Surround?
Running a YouTube ad campaign isn’t just about impressions or clicks—it’s about creating a system that works. Salem Surround doesn’t just set up your ads and walk away. We work with you every step of the way, ensuring that your campaign is not only seen but also drives results that matter to your business.
Ready to make YouTube ads work for you? With Salem Surround, you’re not just advertising, you’re building momentum. Let’s get started.
