If you want more traffic to your site and your products to reach a wider audience, a well optimized site is what will get you there. With SEO your ecommerce business can obtain more traffic without spending a lot of money on ads or other marketing strategies. Why? Because the e-commerce industry is booming. Optimizing your site ensures you capture the attention of this growing audience actively looking to make purchases online.
Simply put, it’s the process of making your online store more visible in search engine results pages (SERPs). When someone searches for a product you sell, you want your site to be one of the first they see, right? That’s the goal of ecommerce SEO—to drive organic (unpaid) traffic to your store by making sure your site shows up when people are searching for products like yours.
Here are some key elements of ecommerce SEO to focus on:
1. The Keywords You Use to Target Pages
Keywords are the foundation of SEO. These are the terms and phrases your customers type into search engines when looking for products like yours. For example, if you sell eco-friendly water bottles, phrases like “reusable water bottles” or “best eco-friendly water bottles” could be your target keywords.
2. The Technical Setup of Your Web Store
This includes how your site is structured and its backend performance. Search engines prioritize websites that are well-organized and fast.
3. Whether Your Web Store is Mobile-Friendly
More people are shopping on their phones than ever before. If your site isn’t optimized for mobile devices, you’re losing potential customers.
4. High-Quality Content
Content isn’t just for blogs, it’s a powerful tool for e-commerce SEO.
5. Backlink Strategy
Backlinks links from other reputable sites to your store and can boost your credibility with search engines.
6. Clear and Easy Navigation
Both search engines and customers love a site that’s easy to explore.
Optimizing an ecommerce site can feel stressful, but that’s where Salem Surround comes in. Our team of SEO and online marketing experts can analyze your store, identify opportunities for improvement, and implement proven strategies to enhance your visibility. From keyword research to technical optimization and content creation, we’ll ensure your site attracts the right audience and converts them into loyal customers. Ready to take your e-commerce business to the next level? Let Salem Surround guide you every step of the way.