With social media proving to be a major player in the world of digital advertising, it’s easy to forget about all the other marketing tools at your business’s disposal. Email marketing remains one of the most effective ways to reach customers online, especially for small to medium sized businesses. Our digital marketing experts at Salem Media Group are here to reveal the incredible benefits of email marketing, and how we can help spearhead your next campaign.
Email Has a High ROI
ROI, or return on investment, is a major factor to consider when creating a marketing strategy. For example, a tactic that costs you $100 but only brings in $10 worth of profit would be considered to have a very low ROI. Anything that won’t give you a return on your initial investment should be avoided.
While social media is incredibly popular, research has shown that email marketing still has the highest ROI among all forms of marketing. That includes both digital, television, and print marketing. On average, for every $1 spent on email marketing, businesses would receive a $36 return on that investment. With numbers like that, it’s no surprise that companies continue to invest in creating compelling email content—it’s been proven to work, and it can work for your business too.
Personalize Your Content
You don’t have to send the same messages to every customer, and that’s one of the major benefits of email marketing. It allows you to divide your audience into various segments based on different identifiers, including age, location, gender, and interests. You can send tailored content to each group of customers, which makes your emails more relevant and engaging to your readers.
There are other ways you can personalize your email content. It’s possible to address your customers directly by their name, both in the subject line and the body text, which can help your customer forge a connection with your brand. Plus, you can send emails when a customer performs a specific action, like a thank-you note after a purchase or a reminder that they left something in their cart. The more personalized you can make your messages, the more likely it is that the customer will connect with the content.
Build Credibility & Awareness
No one likes junk mail, and unless the customer recognizes the brand, they’re likely to mark the message as spam. This will send your messages straight to a trash folder, where they won’t be seen by the customer at all. That’s why building brand credibility and awareness is fundamental to establishing trust and loyalty with your customers.
Regularly reaching out to your customers with rich email content keeps your brand at the forefront of their minds. However, consistency isn't only about frequency; it's about maintaining a reliable tone of voice that the reader learns to trust. There are plenty of ways you can show your credibility via email, such as sharing testimonials, industry insights, or even how-to guides that are relevant to your products or services. By combining reliable content with a credible tone of voice, you make it easier for your customers to put their faith in your brand.
Boost Your Sales
We’ve already talked about the high ROI of email marketing, and this return on your investment comes from the different ways that email can boost your sales. Various common problems that come up for online shops are easily solved with email marketing. For example, email marketing allows you to send automated reminders to customers who have left items in their cart, encouraging them to complete the purchase. You can also upsell other products in your emails by recommending similar items to what your customer already bought or was previously viewing.
Email marketing also keeps your brand on the minds of your customers, which is essential for long-term success. customers. Potential customers may not always reach your website at the time they’re ready to make a purchase, but email helps you stay in touch. Regular communication makes your brand appear consistent and therefore trustworthy. Customers aren’t going to buy from a brand they don’t trust, which makes building a personal relationship an important foundation for later conversions.
Any Device, Anywhere
Almost everyone you know probably has a smartphone with email capabilities. That means you don’t have to wait for a customer to sit down at a desktop and check their email—you can send them email messages that they’ll be able to access from any device at any time. Whether it’s a tablet, smartphone, laptop, or even a smart watch, your audience is just an email away. With so many searches being conducted from mobile phones, that’s a major benefit. Plus, if you’re a business that relies on phone calls, it’s even easier for a customer to call when they’re already viewing your message on their phone.
Work Smarter, Not Harder
While your emails should contain unique, fresh content, that doesn’t mean you have to create new templates or designs every single time. Many companies use professionally designed templates to send messages. Not only does this create an identifying look for your brand, but it also allows you to send messages quickly—which can pay off for urgent topics like flash sales or limited-time promotions. Having a different template for each type of email message you send is an easy way to change up your content without having to spend time developing entirely new code or graphic designs.
Build Your Email Marketing Campaign with Salem Media Group Today To stand out amongst a sea of marketing emails, you’ll need content that’s relevant, insightful, and grabs the reader’s attention right away. With years of experience helping businesses create effective email campaigns, Salem Media Group is the marketing agency you can trust to put your brand first. With our team, you get personalized service that’s tailored to your business and optimized for success. Find out how we can take your email marketing to the next level. Contact us to schedule your consultation today!