When modern customers are looking for a new product or a company to deliver a service they need, they’re not turning to a phone book anymore. Nine times out of ten, they’ll go online to search for a company that can meet their needs. If your brand hasn’t built a strong digital presence, you won’t be discovered, meaning that you’ll lose opportunities for customers to engage with your business online.
At Salem Surround, our expert team knows that digital presence is everything. Our digital marketing strategy involves meeting your customers where they are. “Surround” means that when your customers are online, they see you, so your brand always comes to mind when they need your products and services.
A strong digital presence is essential to any modern business, whether it’s local, regional, national, or global. In our tech-driven modern society, many consumers discover new products and services through digital mediums. Whether it’s via social media, online listings, or review websites, prospects can find exactly what they’re looking for with a single swipe. At Salem Surround, our job is to ensure that your business is visible from the early stages of the decision-making process. Through discovery ads, targeted marketing, and directory listings, our team makes it easy for potential customers to find your brand.
When customers go to look for more information about your business online, they are likely to encounter a digital listing for your company on Google. This listing—your Google Business Profile—is one of the first markers of your business’s digital presence, and it should include things like your hours, location, and contact information. When a customer is already familiar with your business, it’s paramount to provide accurate, engaging information to convince them that your products or services will solve their problem.
Listings are simple yet powerful tools for customers to get to know essential details about your business quickly. This only works, however, if the information in each listing is correct and consistent across listing platforms. For example, if Google has one address for your business and Yelp has another, it will turn off customers and even hurt your SEO rankings.
Surround Listings will take care of managing your online listings for you. We’ll claim your listing on major sites and ensure that your information is consistent. Our team will submit the correct data with the four major aggregators to generate listing information, plus over 70 syndicates.
In addition to facilitating lead generation and consideration, a polished digital presence will simplify the purchasing process for your customers. Looking for them to book an appointment? An online scheduler will provide a quick fix. Trying to seal a deal? Direct links to your online shop will make your goods accessible in the blink of an eye. Salem Surround designs your digital presence to be as functional and user-friendly as possible.
Contact us today to learn more about how our expert digital marketing team can help you manage your business’s digital presence across various online platforms. With digital presence management services like Reputation Management, Review Generation, and Listings Management, we’ll ensure your business is at the forefront of your customers’ minds.