In today's fast-paced digital world, customers expect instant access and fast answers when they come to your business's website with a question—and if they don't get their answers, they will go somewhere else. Surround Chat does just that.

If you don't have live chat on your website, you're losing valuable leads and important chances to interact with your potential customers. Imagine you yourself were the customer and you're interested in buying a product or service, are you going to work with a business who's there to answer questions when you need them, or are you going to delay your purchase to wait for a business to get around to answering you? The choice is clear—and your customers are clicking away if you aren't there to help them.

How do I know if chat is something that my business needs?

Quite simply, if you have a business, you need it. You can't count on customers to call you, email you, or visit your brick and mortar location if they have a question about a product or service. If a customer goes through the trouble of searching for something that is relevant to your business and ends up on your site, he or she is motivated to make a purchase. If you can't respond to the questions that customer has prior to executing the purchase, he or she is likely to turn to one of your competitors.

Studies have indicated that live chat can increase conversions by a minimum of 20% and that customers are three times more likely to make a purchase after they use live chat than customers who don't use it. Every business can benefit from results like that.

How can live chat help me stand out from my competitors?

Simply having chat on your website is a differentiator for many businesses. Less than 10% of websites actually offer chat, so providing it will make your company look more capable, proactive, and attuned to customers' needs than your competitors who don't have it.

Surround Chat with Salem Surround

Salem Surround offers expert live chat and other marketing solutions for businesses of all sizes. Our Media Strategists utilize omnichannel, audience-based solutions to Surround our customer's audience with the right message at the right time on the right device.

Let us help you Surround your target audience! Contact one of our Media Strategists or request a free digital presence evaluation to learn how well your business scores.