Radio Advertising in Sacramento

Why Radio Ads Still Work in Sacramento

If you thought radio advertising was a thing of the past you are wrong. In fact radio advertising is thriving especially in Sacramento. With over 2 million residents and a strong commuter culture, Sacramento is a prime city for audio engagement. People are still tuning in during their daily drives, while working, and even streaming radio stations online. It’s an active, attentive audience, and that’s exactly where your brand should be.

6 Reasons Radio Advertising Still Works 

1. Local Reach with Personal Impact
   Radio connects your message to neighborhoods, not just demographics. It builds real familiarity and trust through voices listeners know.
   
   
2. High Commuter Engagement
   Sacramento drivers spend an average of 30+ minutes a day in traffic. That’s a prime opportunity to get your ad heard ,  and often.
   
   
3. Multiplatform Listening
   From FM dials to mobile apps and smart speakers, Sacramento radio travels with your audience, staying relevant across devices.
   
   
4. Cost-Effective Frequency
   Radio delivers frequency, the key to making an impression. Repeated exposure drives recall without breaking your budget.
   
   
5. Emotional Storytelling
   Voice and music are powerful tools. With radio, you can tell your brand’s story in a way that sticks emotionally.
   
   
6. Targeted Demographics
   Every station we work with reaches a distinct audience, allowing you to tailor your message based on age, interests, faith, or political views.
   
   

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Radio Stations We Work With in Sacramento

At Salem Surround, we collaborate with some of Sacramento’s most trusted radio stations to deliver your message directly to the audiences that matter. Each station connects with a distinct listener base, allowing us to craft campaigns that align with your brand’s goals and voice.

103.9 FM KKFS – The Fish

103.9 The Fish delivers uplifting, family-friendly music that inspires and encourages. It's a favorite among listeners who value positivity and faith-based content. Advertising on The Fish puts your brand in front of a loyal, community-focused audience that responds to messages rooted in purpose and trust.

1380 AM KTKZ – The Answer

KTKZ 1380 AM is Sacramento’s go-to source for conservative talk. With a steady stream of news, commentary, and opinion, it engages thoughtful, informed adults who are invested in their communities. It’s the ideal channel for reaching professionals, business owners, and civic leaders.

710 AM / 105.7 FM KFIA – The Word

KFIA offers Christian teaching and talk programming that connects deeply with its listeners. This station builds lasting trust through faith-based content, making it an effective platform for organizations and brands that want to reach a values-driven audience with authenticity and clarity.

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Ready to Broadcast Your Brand?

Radio isn’t noise. It’s a direct line to Sacramento’s heart. With Salem Surround, you don’t just get ad space,  you get strategic placement, smart messaging, and real results.

Whether you're promoting a service, launching a new product, or growing brand awareness, we help you surround your audience with meaningful audio experiences.

Let’s get your message on the air. Reach out to our Sacramento radio advertising experts and start your campaign today.