The Challenge

How can a conference center stand out in a city as crowded and competitive as Orlando? That’s the question Salem Surround had to answer when Lake Yale Baptist Conference Center contacted us! They wanted to drive more traffic to their website and increase their visibility online so that more people in the greater Orlando area would use them for events. And who better to help them than the digital marketing experts at Salem Surround?

The Salem Surround Solution

When we teamed up with Lake Yale Baptist Conference Center, we knew that we’d have to think outside of the box. After all, no digital marketing strategy is one-size-fits-all! Our team leapt into action, immediately putting together a display ad campaign that combined several different tactics. 

The Strategy

1. First, we used behavioral targeting to pinpoint the users most likely to click on our ads and book an event with Lake Yale Baptist Conference Center. 
2. Next, we set up a native advertising campaign. According to studies, users are more likely to click on native ads than display ads, making it a fantastic way to cover all your marketing bases. Since one of our goals was to direct more traffic to Lake Yale Baptist Conference Center’s website, we knew we needed to incorporate some native ads into their digital marketing strategy.
3. Last (but definitely not least!), we rounded out their campaign with a little display retargeting. That way, if users scrolled past Lake Yale Baptist Conference Center’s ads without a second thought or visited their website without booking an event, the retargeted ads would keep them front and center.

Results That Speak for Themselves

Salem had partnered with Lake Yale Baptist Conference Center in the past on radio campaigns and faith-themed events. So how did the brand-new digital marketing partnership weigh against previous collaborations? Well, we’re all too happy to answer that question!

• Their website activity and click-through rate increased, thanks to our well-rounded ad campaign!
• Their brand awareness extended beyond Orlando and into other parts of the state, such as Tampa and Gainesville. 

Client Testimonial

But don’t just take our word for it! Here to share a few thoughts is Jeff A. Yant, who’s the director of development at Lake Yale Baptist Conference Center. He said:

“For the past two years we have had a marketing partnership with Salem, consisting of Radio and Christian themed Events. This past year Salem and Lake Yale have embarked on a new path to build a bigger DIGITAL Footprint for our Conference Center. The team at Salem Surround listened to what our needs were and came up with a solid plan. Salem Surround employed Digital Display advertising for key areas around Florida to build awareness for our Center. They also used Retargeting and Native Display ads to keep our brand out there and top of mind. Our website activity has increased, more people are seeing and clicking on our ads, and we are getting into areas of the state like Jacksonville, Tampa and Gainesville. I was impressed with Salem Surround for the strategies they brought to the table and how hard they work to find solutions while keeping me in the loop. I was looking for a company I could trust that would implement the best Digital Tactics to increase our business. Salem Surround delivered!”

Why Salem Surround?

In this day and age, there are thousands–if not tens of thousands–of digital marketing agencies out there. However, there’s only one Salem Surround. Not only do we understand the faith-based market better than most advertising agencies, but we also have our finger on the pulse of Orlando. Our team is both creative and hardworking, a combination that lends itself to results like the ones Mr. Yant praised in his testimonial. We’re always willing to go the extra mile for our clients. So, don’t wait! Contact Salem Surround today, and let’s take your first step on your journey to success together.