The Challenge

Even in the funeral business, there’s a lot of competition…especially in a big city like Orlando. Our client, American Family Funerals, knew that better than most. That’s why they came to Salem Surround in the first place! While they did decent business, they knew they could do better. Not only did they want more phone calls, but they thought their website could use a little TLC. Thrilled with the opportunity, we rolled up our sleeves, put on our thinking caps, and got to work!

The Salem Surround Solution

Salem Surround was all too happy to partner with American Family Funerals! As we do with all our clients, we created a digital marketing strategy personalized around all their business goals. Since they wanted more engagement both online and over the phone, our team of experts knew exactly what to do!

The Salem Surround Strategy

• First, we set up a PPC (pay-per-click) campaign to grab a share of the search traffic for burials, cremations, caskets and urns in the Central Florida area.
• Our next step? Building American Family Funerals a responsive website with a hosting-and-maintenance package, of course! 
• We also got extra techy and integrated Salem Surround Live Chat onto the new-and-improved website to boost conversions.

And the Results Are In!

So, did our strategy work? We’re proud to report that it did! 

• Our campaign resulted in increased website traffic, more phone calls, and leads for American Family Funerals. Exactly what our client requested!

Our team was pleased to honor American Family Funerals’ wishes, while also doing a little creative problem-solving of our own. We knew that with a few simple tweaks and a little strategizing, we could boost American Family Funerals’ visibility and call volume!

Client Testimonial

Alan Trueba, funeral director at American Family Funerals, was kind enough to share his thoughts about the collaboration between Salem Surround and his business. He stated: 

“We were not looking for a new website, but knew it needed an update. Salem Surround showed us how we could keep the look and feel of the site we loved, but freshen it up with a modern look. They incorporated SEO to optimize our search rankings. Their team went the extra mile to meet our needs and deliver a website we are extremely happy with.”

Why Salem Surround?

Nowadays, there are just as many digital marketing agencies as there are funeral homes. So why should you partner with Salem Surround? What makes us different from other advertising agencies? We feel that Mr. Trueba said it best in his testimonial: Our team is always willing to go the extra mile for our clients. If you want to work with digital marketing professionals who are one hundred percent committed to you and your success, then contact Salem Surround today!