When people are looking for local businesses, they begin their searches online, and they act quickly on those searches. 88% of people who conduct a local search with a smartphone visit a related store within a week. If your business is more visible in local searches, then you’re more likely to see that traffic at your storefront. Local search engine optimization, or local SEO, is what can get you seen in these critical search results from high-intent users.
Salem Surround can help you get more visibility from searchers in your service area by implementing the best practices for local SEO.
You’ve probably heard of SEO, which involves optimizing your website to rank in search results for keywords that are relevant to your business. Local SEO targets “near me” searches within a specific geographic area. It is most beneficial for brick-and-mortar stores and businesses that visit customers at their homes or businesses and operate within a specific service area. Instead of boosting your business’s searchability on a broad scale, local SEO focuses on helping your business rank in searches conducted on Google Maps and get featured in the Local Pack of businesses that’s featured at the top of SERPs for local or “near me” searches.
To master local SEO, you still need all the fundamentals of strong traditional SEO, such as high domain authority, link signals, keyword usage, and a high click through rate from search results. However, there are some unique ranking factors as well. These include:
Along with on-page SEO strategies, local SEO involves the use of several different tools, such as:
Salem Surround can help you utilize each of these tools to effectively rank in local searches. We implement proven strategies and a consistent approach to help your business outrank local competitors and national brands.
About 1 in 3 mobile searches are location-specific, and Google is the top search engine users rely on for local searches. Therefore, optimizing your presence on Google is a key strategy for excelling in local search marketing.
Formerly known as Google My Business, Google Business Profile is a free tool powered by Google that functions like a mini website for your business. This shows users key information about your business, such as your website, location, phone number, and operating hours to users right on Google Maps or search engine results pages. By claiming and optimizing your profile, you can:
Salem Surround offers the expertise necessary to help your business stay on top of local search results. There are multiple tools required to succeed with local SEO, and these can be time-consuming. We’ll take care of all the work behind the scenes, so you can focus on running your business. Our local SEO services are:
Don’t miss out on valuable search traffic from users directly in your area. Connect with Salem Surround today to tap into our local SEO services driven by decades of industry expertise.