Have you ever looked around a crowded intersection and thought how much you wish you could tell each person there about your business? With Digital Out of Home marketing, or DOOH, from Salem Surround, you can do just that. DOOH refers to any type of digital advertisement that’s displayed outside of the home, such as electronic billboards.
DOOH is more affordable than you may think, and its effectiveness is proven. That’s because over 164 million people in the US see digital marketing billboards each month, and 2/3 of those people interact with those billboards in a measurable manner.
Digital Out of Home uses strategically placed electronic billboards that broadcast carefully crafted messages about your brand, boosting awareness and connecting with customers you may otherwise struggle to reach. Think of it as the next generation of print ads and static billboards.
If customers don’t know about your business, it’s impossible to sell them your products or services. With DOOH marketing, you can have a guaranteed method of placing your business’s message in front of fresh eyes.
DOOH marketing involves broadcasting a message on digital screens inside various establishments as well as on outdoor digital signage. This can include digital billboards, which can be viewed by thousands or even millions of drivers every day. The message may be static, or it may be a moving video, depending on your needs.
Digital Out of Home marketing can help with more than just lead generation. The longer your signs are visible to the public, the more likely it is that consumers will already be familiar with your business when they view your ad.
When prospects come face-to-face with your marketing multiple times, it will encourage them to explore the options you offer. They’ll be motivated to visit your website, your social media accounts, or (if applicable) your brick-and-mortar location to learn more about your products and services.
Salem Surround works with a massive network of screens for placement across all 50 states and in 10 Canadian provinces. We work with DOOH in retail locations, office buildings, medical and veterinary offices, transit, entertainment venues, financial institutions, health and beauty businesses, government offices, schools, and outdoor locations, such as bus stops. With Surround Display, you have virtually endless choices for ideal ad placement.
When your DOOH marketing is in the right place at the right time, it can spur purchases. An ad for fitness equipment that is near a gym could convince a user to invest in a machine and cancel their gym membership, while an ad for a marketing firm located in a shopping center could attract the attention of nearby businesses. With Salem Surround, we ensure that your marketing is in the perfect place to promote action.
Are you ready to put the power of Digital Out of Home Marketing to work for you? Our digital marketing team is standing by. Contact Salem Surround today to find out more about our digital marketing services and get your brand noticed wherever your customers are looking.