Connect with Customers in the Real World with Geofencing and Addressable Geofencing

Surround Display

Create More Customer Connections with Addressable Geofencing

At Salem Surround, we ‘surround’ your customers online—but our tactics can apply to the real world as well. By harnessing the power of real world connections, you can gain access to a whole new customer base. With conventional and addressable geofencing from Surround Display, you can target your customers wherever they’re using their mobile devices to drive foot traffic to your location and lure customers away from your competitors.

What Is Geofencing?

Geofencing uses GPS or RFID technology to create a geographical boundary that triggers a specific response when mobile devices enter or leave that boundary. This allows you to deliver targeted messaging to current and potential customers, so your message lands at exactly the right time.

How Geofencing Puts Your Marketing Exactly Where You Want It

Addressable geofencing is a fantastic way for businesses to create brand awareness for customers in a specific location. This technology creates a ‘virtual fence’ around a certain geographical location that will send customers a message or ad on their smartphone when they enter the boundary. You can even set up these geofenced areas near your competitors, drawing their customers' eyes away from their business and towards your brand. This method is an incredible tool for both increasing brand awareness and driving foot traffic to brick and mortar locations.

Reach Your Target Audience Where They Are with Geofencing

Addressable geofencing allows you to deliver videos—including OTT—plus other messaging, like displays and native advertising. You can even track your targets to offline conversions by pairing conversion zones with your campaign.

Don’t have a list of addresses? No problem! We can help you with customized address lists, that you can build according to the specific audience profiles you want to target. Use addressable geofencing and custom address lists to build connections based on factors like:

  • Geographic area
  • Type of dwelling
  • Age
  • Income level

In fact, you can use over 500 variables to create a highly specialized list of potential customers for geofencing. When your potential customers are shopping around for businesses, they’ll be happy to have accurate information delivered right to their devices in the areas they frequent.

How Geofencing Influences Customer Decision-Making

Many customers are in the habit of making impulsive or snap decisions. When they are ready to make a purchase, they want to get their money’s worth right away. With addressable geofencing, they have access to your brand at a critical moment in their decision-making process. The easier it is for your business to offer a solution to their problem, the more likely a customer is to patronize your establishment.

Surround Your Customers with Geofencing Today

Online and off, Salem Surround helps you find your audience and deliver the right messages to increase brand awareness, build loyalty, and drive sales. Contact us today to find out how our geofencing tactics can work for your brand.





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