Success Stories > San Diego
Radio Advertising in San Diego
San Diego is a listening city. Commuters on the 5, families in North County, students near SDSU, military households, and visitors all tune in daily. Radio puts your brand in those moments. Salem Surround builds campaigns that turn attention into action by combining the right stations, credible creative, and clear measurement.
Why radio works here
- Reliable reach. AM/FM remains one of the most consistent local channels for broad audiences, complemented by streaming on mobile and smart speakers.
- Local trust. On-air personalities and community sponsorships add credibility across neighborhoods like La Jolla, Mission Valley, and Chula Vista.
- Efficient frequency. Daypart planning keeps your message present during morning and afternoon drive without wasted spend.
- Easy lift for other channels. Radio increases branded search, direct traffic, and conversion rates across paid search and social.
What we deliver
Strategy and media planning
We align goals, budget, and service area, then recommend formats, dayparts, weekly spot counts, and flights. Plans can include news/talk, sports, contemporary, country, Christian, and Spanish-language stations.
Creative and production
We script and produce broadcast-ready spots. Need bilingual ads or multiple lengths for testing? We handle casting, recording, and delivery to each station plus matching streaming assets with companion banners.
Buying and negotiation
Our team secures fair rates and added value: fixed positions, ROS, live reads, endorsements, traffic and weather, and event integrations.
Measurement and optimization
You’ll see what works. We use call tracking, UTM parameters, unique URLs, and QR codes to tie activity to your schedule. Weekly reviews guide adjustments to creative, frequency, and stations.
Targeting options
- Format: talk, sports, music, and faith-based
- Language: English and Spanish creative
- Geography: concentrate spend by county, city, or ZIP clusters that match your service radius
- Dayparts: morning drive, midday, afternoon drive, evenings, and weekends
- Streaming audio: extend reach on mobile and smart speakers with programmatic inventory and companion banners
- Sponsorships: traffic, weather, community calendars, and team or show partnerships
Radio plus digital: a full-funnel plan
Radio builds demand; digital captures it. We pair your schedule with:
- Local SEO: pages that mirror your on-air offers and service areas so listeners find you fast.
- PPC: search and Performance Max that bid on branded and category terms during flight windows.
- Social and display: retarget visitors exposed to your message with simple, offer-driven creatives.
- Landing pages: fast, mobile-first pages with click-to-call, embedded maps, and clear next steps.
Industries we help
Home services, healthcare and dental, education, automotive, retail, professional services, and faith-based organizations. Each plan matches your seasonality, staffing capacity, and revenue goals.
Learn More About Digital Marketing in San Diego
What success looks like
- Higher call volume and booked appointments during flight periods
- Increases in branded search, direct traffic, and store visits
- Lower cost per acquisition as awareness improves
- Clear reporting that shows how radio supports pipeline
FAQs
How much does radio cost in San Diego?
Rates vary by station, inventory, and season. Local plans often start in the low to mid four figures per week. We’ll scope a plan that fits your goals and share rates before launch.
How quickly can we go live?
Most campaigns can be planned, produced, and trafficked in 10–15 business days, depending on creative needs and station availability.
Can you produce our spots?
Yes. We write, cast, and record English and Spanish spots in multiple lengths. We can refresh creative for seasonal offers and promotions.
How do you track results?
Call tracking, UTM links, unique URLs, and time-stamped reporting connect outcomes to your flight calendar. We optimize weekly.
Do you place streaming audio too?
Yes. We extend AM/FM with programmatic audio on mobile and smart speakers for incremental reach and frequency.
