Goal

Increase exposure to a conservative, like-minded audience and generate leads.​

Campaign

Conservative O/O E-Blast and Video Creative​

Strategy

We created an animated, explainer video of the client’s unique value proposition as a business and emailed it to Salem’s conservative audience via station e-blasts.​

Results

The client’s email had an open rate of over 27%, with the national average being 10%. This funneled a lot of traffic to his Youtube video, ultimately tripling his views. The video also helped him close one of his biggest clients.​

Testimonial

"What ultimately drew me to Salem was their audience. My firm specializes in what I like to call Constitutionally Responsible Investing ™, in which we create non-ESG, financial portfolios with the client’s values in mind. For this reason, reaching Conservatives and Christians was very important to me. Anna helped me create an animated video, which did a great job of communicating this new investing concept clearly. It helped me seal the deal with my second biggest client to date. We then created an email that briefly explained Constitutionally Responsible Investing ™ and linked to my new video. After our first blast, my YouTube views tripled."
— Joshua Young | President of The Republic Capital Management​