Google Business Profile Playbook: Proven Strategies to Attract More Visitors
Google Business Profile
A Google Business Profile (GBP) or formerly known as “Google My Business” is a free tool that helps businesses like yours manage how your business appears on Google and Maps. You can personalize your GBP with photos, products, updates, and more. Many businesses, small and large create a GBP to help gain more visibility and traffic on Google, but managing your GBP and making sure it's optimized to the fullest requires strategy and consistency. So, how do you get the most out of your GBP? With Salem Surround, that’s how. We will:
- Fully Optimize Your Google Business Profile – Ensure accurate business details, categories, and descriptions.
- Enhance Visual Appeal – Regularly update high-quality photos and videos to showcase your business.
- Boost Engagement with Reviews – Encourage customer reviews and professionally respond to all feedback.
- Keep Your Profile Active – Post updates, promotions, and events to keep customers informed.
- Track Performance & Adjust – Monitor insights and refine strategies for maximum visibility.
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Why Your Business Needs a Google Business Profile
First because it is free, and who doesn’t love that. But beyond the cost (or lack of it), having a Google Business Profile helps your business show up in local search results, making it easier for potential customers to find you. It also boosts credibility, lets you manage online reviews, and provides key information like your hours, location, and services at a glance. In short, it’s one of the easiest and most effective ways to improve your online presence.
Get Found by More Customers
When people search for businesses in their area, Google prioritizes Google Business Profiles in search results. If your business isn’t listed, you’re missing out on potential customers who are ready to call, visit, or make a purchase.
Show Customers Why They Should Choose You
A Google Business Profile lets you showcase your business with photos, customer reviews, and key details like your services, hours, and location. Businesses with complete profiles are more likely to attract customers because people can see exactly what to expect before they visit or call.
Make It Easy for Customers to Take Action
Your profile acts as a direct line between your business and potential customers. With one click, they can call your business, visit your website, or get directions. If they need more details, they can send a message through Google without leaving the search page.
Keep Your Information Up to Date
A Google Business Profile allows you to update and post announcements so customers always have the right information. If you’re running a special promotion, you can highlight it directly on your profile to drive more business.
Boost Credibility With Reviews
Customers trust businesses with authentic reviews. A strong rating and positive feedback can be the deciding factor when someone is comparing businesses. Responding to reviews also shows that you value customer feedback, which builds trust and encourages more people to leave reviews.
Track Performance and Improve Visibility
Google provides insights on how people are interacting with your profile. You can see how many people viewed your listing, clicked to call, requested directions, or visited your website. This data helps you understand what’s working and where you can improve to attract even more customers.
How to Get Your Business on Google
If your business isn’t showing up on Google, you’re missing out on potential customers.
Not sure where to start? We offer Google Business Profile services to help you get set up, optimized, and ranking higher in search. But if you want to handle it yourself, here’s how to get your business on Google.
Step 1: Set Up Your Google Business Profile
- Go to Google Business Profile and click “Manage now.”
- Sign in or create a Google account.
- Enter your business name exactly as you want it to appear in search results.
Step 2: Add Key Business Details
- Pick a Category: Choose the category that best fits your business to improve search visibility.
- Add Your Location (If You Have One): If you have a storefront or office, enter your address so customers can find you on Google Maps. If you serve customers remotely, select a service area instead.
- Enter Contact Info: Add your phone number, website, and other ways customers can reach you.
Step 3: Verify Your Business
Google requires verification to ensure your business is legitimate. Depending on your business type, you’ll verify via postcard, phone, email, or video.
Step 4: Optimize Your Profile for More Visibility
Creating your profile is just the first step. To get business on Google, you need to optimize your listing to improve search rankings and customer engagement.
- Upload High-Quality Photos – Listings with photos get more views and clicks.
- Encourage and Respond to Reviews – Reviews build credibility and improve rankings.
- Keep Your Information Updated – Ensure business hours, services, and special promotions are always accurate.
- Use Keywords in Your Profile – Incorporate relevant search terms naturally.
- Post Regular Updates – Share promotions, events, and business updates to engage customers.
Why Maintaining Your Google Business Profile is Crucial for Local Success
According to data, local businesses average 105 monthly website visits from verified Google Business Profiles. That means 105 opportunities for new business coming straight from your GBP. But here's the thing, if you don't maintain your profile you could be losing out on even more. Your Google Business Profile isn’t a “set it and forget it” kind of thing. It’s an active tool that needs regular updates, like new posts, fresh images, updated hours, and responding to reviews, to keep your business visible and competitive. Google prioritizes businesses that stay active, which means better rankings, more clicks, and ultimately, more customers.
Google Business Listings Best Practices to Attract More Visitors to Your Google Business Profile
Your Google Business Profile (GBP) is one of the most powerful tools for local visibility. It is what shows up when potential customers search for businesses like yours, and if it is not optimized, you are losing valuable traffic. Many businesses set up a profile and forget about it, but Google rewards businesses that keep their profiles active, updated, and engaging.
That is where Salem Surround comes in. We handle the ongoing management of your GBP to ensure it helps you attract more visitors to your Google Business Profile and turn those views into real customers.
Here are the Google Business Listings best practices we use to keep your business ahead of the competition.
1. Keep Your Information Accurate and Complete
Google favors businesses that provide clear, up-to-date details because it improves the user experience. Inconsistent or outdated information can hurt your rankings and frustrate potential customers.
We make sure your:
- Business name, address, and phone number (NAP) are consistent across all platforms
- Operating hours, including special holiday hours, are always correct
- Business categories and descriptions are fully optimized to match the right searches
Having accurate, complete information is the foundation for attracting more visitors to your Google Business Profile and ranking higher in search results.
2. Use High-Quality Photos and Videos to Boost Engagement
Businesses with professional, updated photos and videos get significantly more clicks and customer interactions. Google prioritizes listings that actively showcase their business.
We help by:
- Uploading high-quality images of your storefront, products, and services
- Adding engaging videos that highlight what makes your business unique
- Regularly refreshing your visuals to keep your profile looking active and inviting
Listings with strong visuals not only stand out but also increase trust and drive more customer actions.
3. Get More Reviews and Respond to Them the Right Way
Google considers customer reviews a key ranking factor. The more engagement your profile has, the higher you are likely to rank. But just getting reviews is not enough—you need to respond to them professionally to build credibility.
Salem Surround helps by:
- Encouraging satisfied customers to leave positive reviews
- Monitoring and responding to reviews to show that your business values customer feedback
- Handling negative reviews strategically to protect your reputation
A well-managed review strategy helps attract more visitors to your Google Business Profile while also increasing conversions.
4. Keep Your Profile Active with Google Posts
Google wants to see businesses actively engaging with their audience. One of the best ways to do that is by using Google Posts, which allow you to share updates, promotions, and events directly on your profile.
We help businesses:
- Post regular updates to keep customers informed and engaged
- Promote special offers and new services to drive more traffic
- Use compelling calls to action to encourage website visits and customer inquiries
A regularly updated profile signals to Google that your business is active, relevant, and worth ranking higher.
5. Track Performance and Adjust Strategies
Optimization is not a one-time task. Google provides valuable insights on how customers find and interact with your profile, and using this data to refine your strategy is key.
We handle:
- Monitoring search queries and customer actions to identify what is working
- Adjusting keywords, descriptions, and categories based on performance data
- Staying ahead of Google’s algorithm updates to keep your profile competitive
By continuously analyzing and improving your profile, we ensure your business stays visible and attracts more potential customers.
Get More Customers with an Optimized Google Business Profile
Don't let your business get lost in local search! Salem Surround’s Google Business Profile services help you attract more visitors, boost visibility, and turn searches into sales. From full optimization to ongoing updates and review management, we handle it all—so you don’t have to.
