When it comes to digital marketing, it’s essential to build a strong presence on social media and create a compelling website. But too many businesses make the critical mistake of ignoring their web-based business listings on sites like Google, Yelp, TripAdvisor, Angi, Better Business Bureau, and more. These tools are small but mighty, and they can have a major impact on your entire digital strategy. At Salem Surround, our digital marketing experts know exactly how important listings can be, and we’re here to ensure that your online information is correct, up-to-date, and engaging.
Why are online listings so essential for your digital marketing strategy? When a customer searches for a business, your listing is one of the first things that will appear on their screen. These listings tell potential customers where you are located and how to contact you. If the information is incorrect, customers are more likely to move on to your competitors—they won't waste their time trying to figure out how to reach you. You don’t have full control over where your business is listed online, and in fact, you may not realize that your company is included in certain online directories. Therefore, you may not know if there is inaccurate information floating around on the internet for anyone to find. Fortunately, Salem Surround can help audit your online listings and manage your digital presence by ensuring that information is accurate and up to date on all major online directories.
If a customer wishes to learn more about your brand, they’ll often turn to an online listing. Alternatively, directory listings may be the first place a customer ever encounters your brand. Incorrect listings cause a long list of problems, including:
When your digital listing hosts inaccurate information, it can hinder your relationship with your consumers. They get the impression that your business is untrustworthy, and that damage is extremely difficult to undo. With Surround Listings, you can rest assured that your online listing is conveying the right information to your customers in this stage of their decision-making process.
If a customer is ready to schedule a consultation or make an appointment, they’ll likely search for your brand to find a phone number or email address. When this information is incorrect or inaccessible, it’s impossible for consumers to patronize your business—even if they view your brand as reliable. Surround Listings constantly monitors your online listings for changes, guaranteeing that a motivated customer can always reach you.
If your business has an inaccurate or even nonexistent digital listing, you’re making it that much harder for potential consumers to find your brand. Surround Listings uses targeted marketing strategies to broadcast your business’s listing to the right audience at the time. Our digital marketing team can help your brand convey the right message to the right customers. Reach out to us today and find out how we can transform your digital marketing management plan.