Take your brand beyond the screen with digital out-of-home advertising that makes an impact. From busy streets to bustling venues, Salem Surround helps you reach real people in real places—building unforgettable connections in high-traffic hotspots
Ever been to the mall, bus stop, or even a busy street corner and noticed a vibrant digital screen displaying ads? Well if you answered yes, then you have seen digital out-of-home advertising in action. Unlike traditional static billboards, DOOH ads use eye-catching, engaging content like videos, animations, and interactive elements to grab people's attention as they go about their day. DOOH is more than just flashy visuals, it’s a powerful way for your brand to reach unique audiences in high-traffic locations with targeted, memorable messaging. So now you're probably wondering, what makes digital-out-of-home advertising such a game-changer? Let’s dig into it!
Digital Out-of-Home media is experiencing rapid growth across the globe. Ad spending in the Digital Out-of-Home Advertising market worldwide is forecasted to reach US$17.28bn in 2024. Advertisers are drawn to its ability to target consumers in key locations. Traditionally static billboards are being replaced by dynamic digital screens. These screens allow for flexibility and timely content updates. The adaptability of DOOH makes it a favored tool for brands looking to enhance visibility and engagement. This evolution is reshaping how public spaces are utilized for advertising. As a result, it's influencing both consumer behavior and urban environments.
Traditional billboards made their grand appearance in the 1800s. In the 1830s, Jared Bell introduced what we now recognize as the first traditional billboard poster in the United States. Bell crafted large, eye-catching signs to promote shows and events, aiming to capture the attention of wide audiences. Among his most popular promotions were for circus performances, drawing crowds with his striking visuals. Fast-forward to today, and billboards are no longer just static images—they’ve evolved into dynamic, digital displays that offer real-time updates, tailored content, and even interactive features. This shift marks the ongoing revolution in how we advertise in public spaces, making messages more personalized, engaging, and responsive than ever before.
Digital billboards have introduced a number of innovations that go far beyond the capabilities of their traditional counterparts. The ability to update content remotely means that advertisements can be instantly adjusted to reflect real-time data, such as weather conditions, traffic patterns, or even local events. For example, a digital billboard in a hot climate might display ads for cold beverages or sunscreen, while one near a sports stadium could feature live scores and promotions tied to the ongoing game.
DOOH offers the flexibility of real-time content updates, data-driven targeting, and interactive features. But where do DOOH ads work best? The answer largely depends on your business goals, the nature of your target audience, and the environment in which your ads are displayed. Let’s break it down into key locations where DOOH shines brightest:
Take your brand’s visibility to new heights with Digital Out-of-Home (DOOH) advertising from Salem Surround. Whether it’s reaching commuters at busy transit hubs, engaging shoppers in retail centers, or capturing attention at major events, we can help you connect with your audience where it matters most.
Don’t miss out on this opportunity to put your brand in front of thousands of potential customers. Find Salem Surround near you and discover how we can support your marketing needs in your local area.