Native Advertising Solutions: Seamlessly Integrate Your Brand into Engaging Content

Native advertising is a form of paid media designed to mimic the content the consumer is already viewing, i.e. links to other blog posts underneath a main blog. As part of our Surround Display, native advertising goes above and beyond merely targeting your audience. Our expert Media Strategists are specifically trained to help your business’s advertising reach your preferred demographic at the right time and in the right place.

How does native advertising work?

Native advertising seamlessly blends into the content and style of the platforms where it appears, offering a non-intrusive way to engage audiences. It operates on a supply-and-demand model, connecting publishers looking to monetize their sites with advertisers aiming to boost brand awareness, generate leads, or drive sales. When users visit a website or app, ad networks facilitate a real-time bidding process where advertisers compete to display their native ads. These ads are carefully targeted based on user demographics, interests, and behavior, ensuring relevance and enhancing engagement.

What sets native ads apart is their ability to provide value without disrupting the user experience. They often outperform traditional display ads, boasting click-through rates nearly nine times higher and increasing purchase intent by 18%. With their seamless integration, native ads feel more like helpful content than traditional advertising, making them a powerful tool for marketers to connect with highly-targeted audiences while driving meaningful results.

5 most popular of native ads types

Native ads come in various formats. Here’s a quick breakdown of the five most popular types:

1. In-Feed Ads
   These ads appear within content feeds, like social media timelines or news sites, and look like organic posts. For example, a sponsored article or video on Facebook or Instagram that matches the platform’s style.
2. Content Recommendation Widgets
   Ever seen “You May Also Like” or “Recommended for You” links at the bottom of an article? Those are native ads. They entice readers to click while offering a natural extension of their browsing experience.
3. Sponsored Articles or Content
   These are paid pieces that live on a publisher’s site but align with its editorial style. Think of it as an article written to inform or entertain, with a subtle nod to a brand’s product or service.
4. Search Ads
   Native ads also appear in search engine results. These ads look like organic results but are clearly labeled as sponsored, providing a seamless experience while helping users find what they’re searching for.
5. In-Ad with Native Elements
   This type of ad integrates native features into traditional display ads. For example, a banner ad that mimics the site’s design while directing users to relevant content or products.

Benefits of native advertising with Salem Surround

Native advertising isn’t just about blending in, it’s about standing out in the right way. With Salem Surround we’ll help you leverage the power of native advertising and connect with your audience automatically. Here’s how we make it work for you:

Boosted Engagement

Native ads are proven to capture attention, offering higher click-through rates and better engagement compared to traditional display ads. With Salem Surround, we craft campaigns that drive real results.

Increased CTR and ROI

Our tailored native advertising strategies are designed to maximize click-through rates (CTR) and deliver measurable returns on investment (ROI). We optimize every aspect to ensure your marketing dollars work harder for you.

Enhanced Brand Loyalty 

By seamlessly integrating with the content your audience already loves, native ads foster trust and create meaningful connections, building loyalty over time. Salem Surround ensures your brand becomes a valued part of the user experience.

Seamless Integration. Real Results.

Transform your advertising with native ads that blend into content naturally and engage your audience like never before. Let Salem Surround help you drive meaningful connections and boost your ROI. Get Your FREE Snapshot Report & Grow Your Business!