Engage Your Audience and Create Awareness on YouTube
Engage Your Audience and Create Awareness on YouTube
YouTube isn’t just a global video streaming service—it’s also a unique opportunity to engage with potential and existing customers. It is the world’s second-largest search engine with over 2 billion monthly users, making it the ideal platform to connect with your clients, build brand awareness, and promote sales growth.
Awareness
Proven Marketing Strategies for Lead Generation
YouTube marketing is a fantastic way to generate new leads, but you don’t have to take our word for it. The numbers don’t lie: A remarkable ninety percent of people report that they discover new brands or products via YouTube. When it comes to lead generation, that’s an incredibly potent statistic. Most YouTube users—which numbers in the billions—could be discovering your business through these ads.
There are two varieties of YouTube ads: Discovery and In-stream. Discovery ads will appear on user Search Results Pages, Home Pages, and Watch Pages. The type of advertisement a user will ‘discover’ is based on the content they are most frequently searching for and watching. Discovery ads ensure that your video marketing is being viewed by your desired demographic, increasing your chances of generating new leads and raising brand awareness.
Consideration
Accelerate the Decision-Making Process
Eighty percent of consumers who watched a video related to a potential purchase did so in the early stages of their decision-making process. A successful YouTube ad could mean the difference between a purchase and a lost lead. Your YouTube marketing has the power to encourage your customers to transition to the action stage of their decision, rather than spend more time considering their other options.
Action
Drive Revenue with YouTube Ads
Compelling video marketing can grab consumer attention and help buyers cement their choice to purchase your product or service. Once you have piqued a customer’s interest and educated them about your business, the time has come to spur them to action.
A YouTube ad can include links or discounts that will lead your customer directly to your site or online shop. By offering a special deal or secret coupon on YouTube ads, your customers will be encouraged to immediately visit your site and make a purchase. Our team at Salem Surround will ensure that your ads reach your target demographic to increase the chances of driving revenue even more.
Broadcast your message to a global audience with professional YouTube video advertising from Salem Surround. For more information about our digital marketing services or to request a free digital presence evaluation, feel free to reach out to our team.