In the past, radio advertising was largely a guessing game. You paid for ads, guessed at the best times and stations for placement, and hoped for the best. Although this kind of radio advertising worked for many businesses, it was just not as efficient as it could be. Fortunately, those days are over, thanks to programmatic audio from Salem Surround.
With programmatic audio, you get pinpoint advertising precision and reach your customers on the streaming platforms they are using. As a result, you’ll get all the benefits of on-air advertising with the most efficient audience delivery possible. Programmatic audio is one more piece of the puzzle when it comes to surrounding your customers.
What is programmatic audio?
Programmatic audio advertising involves the automatic insertion of ads on streaming platforms. Ads get inserted into programs based on your target audience, their online behavior, and the factors that you have chosen to reach. You can break audiences down by everything from age and gender to musical taste and third-party data. Get as specific as you want to run highly specialized marketing campaigns.
At Salem Surround, we work with three of the four largest streaming platforms for programmatic audio. Our team will get your advertising played on podcasts, news, and music streams on platforms like Spotify, Soundcloud, Pandora, and more.
What are the benefits?
The biggest benefit of programmatic audio is that it reaches the enormous marketplace of streamers. The average steamer spends over 1,000 minutes per week, and that number continues to increase.
Programmatic audio has other benefits, as well:
- Audio ads activate a different part of your brain from visual images, so they help to reinforce all your other advertising efforts and multiply their effectiveness.
- Streaming listeners are engaged. For example, approximately 70% of listeners say that they don’t do anything else while listening to their favorite podcasts, so your ad will get the attention it deserves.
- Programmatic audio offers the chance to hyper-target your advertising, depending on the goals of your campaign.
Are you ready to put programmatic audio to work for your business?
Programmatic audio can be an important facet of your digital marketing strategy. Let Salem Surround show you how your company can benefit from programmatic audio and how it fits with our other services. Contact us today for more information.