The radio landscape may have changed, but it remains a powerful tool for marketing. Today, customers are not only listening to traditional radio but they’re also carrying digital, programmatic audio with them everywhere they go. If you’re not leveraging the power of digital audio to increase awareness about your brand, then you’re missing out on important opportunities to build brand awareness, increase customer engagement, and drive sales.
At Salem Surround, our Surround Audio service lets you target your radio advertising to highly specific audiences, so you know your message is getting to the right people. We combine local broadcast radio, streaming, and programmatic audio for maximum impact and to connect your message with the audience segments that you want to target. Small, local businesses and major, national firms alike can benefit from building this kind of audio advertising strategy for all stages of your marketing funnel. Here’s a closer look at how it works.
How can you make sure the people who are most likely to be interested in your company’s products and services know about your business? Broadcast, streaming, and programmatic audio are a powerful combination of services to do just that. Audio advertising is processed by a different part of the brain than visual ads, so it breaks through to customers who haven’t retained information from other forms of advertising.
One of the most useful parts of audio advertising for all stages of the funnel is the ability to target audiences so specifically. You can target audiences by:
- Musical tastes
- Third-party data
- Income level
- Similar audience profiles
And these categories are just the start. If you want to target fitness lovers with small children who make over $100,000 per year and follow the financial market, Surround Audio will get you there.
Audio platforms offer several ways to move customers through the funnel when they are at the point of consideration. This is when customers are on the fence and trying to decide which company should get their business, so you need to get messaging to them that explains the benefits of your products and services and why you’re a better choice than your competitors.
You can also leverage audio to demonstrate your expertise in your industry. Consider long-form programming that addresses issues that may be of interest to customers, so that they see you as a reliable and informative source. Additionally, using podcast hosts and radio personalities to present your advertising will increase trust with customers who are also listeners.
When customers have decided to make a purchase, use radio and streaming advertising to give them the last push they need. Target relevant market segments with information about sales you’re running or offer exclusive promotions for listeners of certain stations or programs to get the sale.
Expect Support from Surround Audio
Salem Surround understands audio and knows how to make it work for businesses of all sizes.
We’re here to help you surround your target audience, from digital audio to social media management and much more. Don’t get left behind by missing out on audio advertising. Contact our team today to learn more.