Everyone knows not to judge a book by its cover, but when it comes to social media, consumers only get one chance to get a positive first impression of your brand. If your social media presence isn’t engaging with the right audience, it’s easy for your potential customers to get an inaccurate picture of what you’re all about. Plus, with many consumers having large followings on social media, it’s easier than ever for negative impressions to travel. That's why social media reputation management is one of our essential digital marketing services at Salem Surround.
By proactively using your brand’s social media channels to build a loyal following and create a positive environment, you can build strong consumer trust. A combination of active engagement and careful attention to customers can go a long way towards boosting your revenue and building brand awareness.
It’s been proven that social media has an impact on your brand’s reputation, but you may not know just how much influence it can have. According to research, a brand’s online presence can make up over half of its market value. Across the board, businesses with positive social media presences and solid reputations tend to make more money and secure more conversions. Positive reviews on social media are also an incredibly effective tool for turning casual users into dedicated customers.
Social media is one of the fastest and most surefire ways to spread the word about a company, and that responsiveness is a double-edged sword. While positive news can quickly spread, so can negative news—oftentimes, all it takes is one dissatisfied customer to create a public outcry. These situations can lead to lower sales and even total boycotts, making your revenue plummet and irreversibly damaging your reputation. At Salem Media Group, we create robust social media management strategies that cover all of your bases online.
Did you know that a positive social media presence can actually boost your search engine optimization (SEO) performance? Companies with social media accounts have more opportunities to drive people to their sites, increase brand exposure, and increase the number of users searching for their business online. If your SEO metrics have been dropping, updating your social media management strategies may be the solution.
There are many situations when a public outcry could occur, even if your brand has done nothing to warrant negative attention. However, if you already have a loyal customer base, those consumers will be less likely to abandon your brand in times of duress.
When it comes to customer service, social media is on another level. You can interact with customers on social media, meaning you get authentic reviews and feedback directly from the source. In addition, a proactive social media presence encourages your customers to view your brand favorably.
At Salem Surround, we believe you should be able to control the conversation about your brand on social media. With our social media reputation management services, you can build your audience and maintain your brand image. Contact us today to get started.