From brand awareness to customer retention, the path to purchase consists of different phases - each one a huge opportunity to turn a potential customer into an engaged advocate. We can help you reach potential customers at every stage of the customer journey with our wide variety of digital advertising solutions.
Awareness is the first stage of the buyer's journey and it's at the top of the buyer's funnel. This is the stage where the customer acknowledges that they have a problem or a need to fill. The customer will start by conducting a very broad search. The customer at this stage is not ready to make a purchase but rather he is simply looking into what options are available.
Once the customer recognizes that he has a need to fill or a problem to solve, he will start to evaluate his options. This is the Consideration Stage of the buyer's journey and it is in the middle of the path to purchase. While the customer is not ready yet to make a purchase, he is prepared to narrow down his options.
At the purchase stage, the customer has already acknowledged that they have a problem or a need to fill and have explored their various options. In fact, the customer has narrowed down their options and they are now ready to make a purchasing decision. This stage is at the end of the path to purchase and transforms the perspective consumer into a paying customer.