Increase Client Base and Leads
Targeted Display / PPC
We put together a strategy to increase awareness and drive leads.
The display campaign has averaged a CTR of 0.13% monthly and 35 monthly view throughs. The PPC monthly average is 6.20% CTR with 300+ clicks per month, 50+ calls per month, and 40+ web events per month.
"We have been partners with Salem Media for several years but only for radio advertising. We’d had some success with broadcast radio, but our media strategist asked us to consider expanding to some digital tactics such as targeted display advertising and PPC. As a result, calls to our business have increased and we are very pleased with the results. Salem took the time to really look at our business as a trusted business partner and explain to us why it made sense to pivot our marketing strategy. The Salem team continues to monitor and stay connected with us. I really like the continued support and personal touches that they bring alongside their sales. There are many companies that want to sell us advertising, but our local Salem team are true partners that bring us solutions."
— J.P. Nordstrom | Vice President, Windshields Express