Promote Audience Engagement with Push Notifications
Promote Audience Engagement with Push Notifications
The modern consumer is regularly inundated with advertisements, online sales, and messages from a variety of sources. In a world where a single smartphone user can have hundreds or even thousands of unread emails, it can be difficult to ensure that your message reaches its intended audience. With push notifications, you can guarantee that your clients are interacting with your content.
Push notifications are truncated messages or alerts sent to smartphone or computer users. They typically appear on the home screen or main desktop to urge viewers to engage with a particular website, app, or service. Push notifications can also be used to drive brick-and-mortar sales, boost brand awareness, increase audience engagement, deliver timely updates about the status of packages, and more.
Awareness
Introduce Your Business
When a customer visits your website or app, they can be greeted by push notifications. These messages help to create awareness for your brand and remind your clients about your products and services.
Mobile push notifications will be sent from an app, while web push notifications will originate from a website. Both forms of push notifications will still pop up on the client’s home screen even if the app or website is not open on their device. Web push notifications will generally connect with a wider audience, as the users do not have to download a specific app to receive the message.
Consideration
Reinforce Your Brand Message
Consumers are incredibly likely to forget about items they’ve added to their cart on a whim or miss events that they expressed an interest in but failed to put on their calendar. By sending out push notifications, you can remind your clients about your services without relying on an email newsletter or printed bulletin.
Push notifications maximize audience engagement by using customization tactics to appeal to specific users. Depending on a client’s mobile phone habits, app usage, and browsing history, your business can send unique push notifications that will encourage them to complete a sale or visit your website. Users are far more likely to respond to advertising that is targeted towards their demographic or personal interests, making push notifications an effective method of promoting your company.
Action
Lead the Way to Your Shop or Website
When a customer is ready to make a purchase, they’re not looking to go through a complicated ordeal. Your push notifications can include a direct link to your web store or contact page to facilitate your customer’s purchases. If they have an item in their online cart, a timely push notification with a link to complete the sale could be the difference between a profit and a loss.
Get the most out of your business’s push notifications with the digital marketing expertise at Salem Surround. Reach out today to learn more about our digital marketing services.