Personalize Your Customer Outreach with People-Based Marketing
When customers are ready to buy, how can you make sure your brand is on their minds? Through all the digital noise online, a personalized approach cuts through, creating the impression that you know precisely what each customer is looking for and that you’re ready to deliver. With people-based marketing, you can put sophisticated data analysis to work for you, targeting people who are ready to convert, offering the exact information they need.
Target Your Desired Demographic
Typically, marketing campaigns begin with classifying customers into different groups and building around those designated identities. People-based marketing moves beyond those segments and targets customers as individuals.
People-based marketing relies on multiple data points to create individual customer profiles. These data points include prior purchases, media exposure patterns, and past successful path-to-purchase strategies. This information helps you understand what a particular customer is looking for, when they’re looking for it, and how to find them.
Reinforce Your Business’s Value
Cookies have always allowed businesses to customize targeting in some ways. For instance, if a customer visits your website but doesn’t complete a purchase, cookies generated by that browsing activity ensure that the customer encounters advertising from you on other platforms.
People-based marketing combines CRM data and online information about customers to provide more precise information, allowing you to maximize an omnichannel approach to surround your customers on and offline, right when they are ready to buy. When customers receive messages reinforcing your brand’s value, they’re more likely to seal the deal.
Drive Sales with Targeted Ads
People-based marketing has a proven track record of increased conversions—and therefore sales—for brands. Some of the benefits include:
- More creative marketing messaging that resonates with your customers.
- Know who has converted and who is on the fence, so you don’t waste time retargeting people who have already bought.
- Increase the effectiveness of your retargeting with relevant information.
- Get a better understanding of your customers.
Individual targeting means that your marketing efforts are more relevant, and thus more effective, particularly when it is time to close the deal and convert the customer to a sale.
Take your marketing efforts to the next level and see more sales with people-based marketing from Salem Surround. Our omnichannel marketing drives conversions with efficient advertising that surrounds your customers. Contact us today to learn more.