Re-engage Your Leads With Salem Retargeting

Did you know that only 3% of customers convert with a sale the first time that they visit a website, even if they were led there by a radio program?

That’s right—your SEO efforts might bring people to your website, but leads almost always need to land on your site more than once to close a deal. Fortunately, Salem Surround has a solution: retargeting for radio listeners.

Retargeting leverages highly targeted advertising to bring customers back to your website to complete a purchase. Even after leads have been converted, retargeting can turn them into repeat customers and advocates for your brand.

Awareness

It’s easy for radio listeners to tune out while a program is being broadcast. Your marketing could be going in one ear and out the other. However, if a listener is encouraged to visit a website, retargeting can make them remember your brand and your message.

Retargeting with Salem Surround allows you to put Salem Media Group’s large network of listeners and readers to work for you. We have more than 100 radio channels, 17 websites with global reach, and more than 60 iOS and Android apps that receive more than 430 million impressions each month.

We reach hundreds of millions of Christian and conservative users, creating an invaluable access point for your business. Retargeting ads run on our channels can help you connect with this audience base directly.

Consideration

It’s not possible for radio listeners to click a link, but they can be encouraged to visit your website. That’s where our retargeting services come in, allowing you to reach your radio audience online. When a listener visits a Salem Media Group website, they are tagged with cookies. This technology allows your brand to reach that same listener on the rest of the internet. You can create a custom audience on both a local and national scale, expanding your reach and increasing your conversion rate.

Action

Retargeting is extremely effective. Customers are 26% more likely to purchase after seeing retargeted ads, and click-through rates are 10 times higher with retargeted ads than with standard display ads. Retargeting can help your brand seal the deal and boost your revenue.

Engage Your Audience With Salem Media Group

Attract new customers and enhance your company’s brand awareness with professional retargeting services for radio listeners from Salem Surround. For more information on our digital marketing services, contact our team or visit our website.